Blog Archive


Message to Your Prospect: “Trust Me.”

A hapless hiker stops to enjoy the view from the top of a high mountain. Suddenly he loses his footing and slips off the cliff.As he tumbles to a sure death hundreds of feet below, he reaches out and grabs a tree root that’s sticking out of the side of …

Read More



Why, Oh Why Do Girls and Guys Buy?

AT THE GYMIt’s 6:11 a.m. on a weekday. I’m at Creekside Fitness Center. I’ve just finished some warm-up cardio on the elliptical thingy. I shuffle over to the free weights while waiting for my “adrenaline rush” energy drink to give me enough adrenaline or energy to avoid being embarrassed by …

Read More


Uncover Your Breakthrough Message

WHAT SHOULD HE SAY? Looking for a way to garner the affection of a new girl he was dating, a 20-something male enlists the help of his older sister. The sister suggests that she shoot a short video message with his cell phone so he can send it to his …

Read More