Get Your Point Across with Creativity
FADE IN: INTERIOR, COFFEE CAFE — DAY
The cafe, located inside the bookstore in a suburb of Ohio, called Boardman, is nearly empty.
GEORGE, a professional marketing consultant, is the only customer.
He’s sitting at a table by the window. Laptop open. Staring at a blank screen.
Suddenly, he hears the sound of the milk steamer and looks toward the counter.
A customer, NATASHA, has entered and is getting a coffee drink.
NATASHA is an attractive woman with jet black hair.
She’s wearing the proverbial little black dress.
BOB THE BARISTA passes her a latte with shaky hands.
NATASHA turns and makes eye contact with GEORGE.
They know each other. She smiles and slowly walks to his table.
Who am I, George? Why is my name Natasha and why am I dressed like this?
You’re a Russian spy. An incredibly hot spy, like the female spies in James Bond movies.
CLOSE UP – Natasha rolls her eyes.
What is a Russian spy doing in Boardman, Ohio?
Her character is helping me to make a point.
There’s always a way to make marketing more creative.
NATASHA pulls out a chair and sits across from George. Tight shot of her legs crossing.
Why should marketing be more creative?
I’ll let the T-Mobile Girl answer that…
EXTERIOR, PARKING LOT
A girl in pink and black leathers revs up her motorcycle.
Suddenly, it screams across the lot and smashes through the window of the cafe.
INTERIOR, COFFEE CAFE
A deafening roar of shattering glass and engine noise as the motorcycle bursts through the window in slow mo and lands inside. It does a 180° turn and comes to a stop.
The rider puts down the kickstand and dismounts.
The T-Mobile Girl takes off her helmet. Her luxurious long brown hair flops out and lands neatly on her shoulders.
Natasha, it pays to be more creative because it holds the attention of your audience, positions your message and makes an impact.
BOB THE BARISTA is sweeping up window glass as another worker brings an ice tea to the table where T-Mobile Girl has joined George and Natasha.
You don’t think a hot Russian spy and a cute girl on a motorcycle is distracting?
Yes, in but in a good way. It disrupts the ordinary and helps your message stand out and get through.
Why don’t you use someone like Bob the Barista to make your message stand out?
I could do that, but since I’m the writer, I’m using characters that keep my attention.
Yes, Natasha, out characters attract attention and hold attention to better and give us a chance to get the point across.
CUT: Bob the Barista starts throwing biscotti biscuits at the table for no apparent reason. One bounces off George’s head.
Bob, what the heck are you doing?
BOB THE BARISTA
I’m keeping the action going, so it’s not all dialogue.
EXT. COFFEE CAFE
George, Natasha and the T-Mobile Girl climb out the window to avoid the biscotti bombardment.
They run to a custom red Ferrari and all three jump in.
The engine starts up with a roar and the car rockets out of the parking lot.
POV LOOKING IN WINDSHIELD OF FERRARI
Now I get it George. Creativity really helps you get a point across.
So here’s an idea — why don’t you try writing a marketing advice column like a movie script? Do you think that will work?
GEORGE and the T-MOBLE GIRL look at each other and reply: Naahhh!