Blog Archive

How to Produce Creative Marketing

Having a baby can be an incredibly challenging and exhausting process. As a disclaimer, I admit I have only witnessed this phenomenon — not actually experienced it. But that said, I feel pretty safe in saying that in the vast majority of cases, the person going through the childbirth process …

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17 Simple Marketing Tips for 2017

As you head into 2017, remember that some of the best and most effective marketing tips are often also the most simple. Here is list of my simple-but-effective tips. Not every tip applies to organization but there are at least several that will apply to you. Keep them handy for …

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In Marketing, There’s No “Silver Bullet”

Marketing That Makes a Difference #27 George Farris, CEO of Farris Marketing, points out that there’s no one “silver bullet” that will magically take your marketing efforts to the next level. Instead, you need several different types of bullets in your arsenal in order to succeed. Contact us for more …

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How Did the Media Blow It?

George Farris, CEO of Farris Marketing, talks about the lessons marketing professionals can learn from the failure of the media to accurately predict the results of the 2016 Presidential Election. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. …

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Creating Change Is the Boss’s Job

It’s the boss’s job to create change. The boss might be the marketing professional who’s in charge of a department or an account, the CEO or other senior officer who is heavily involved in marketing, or the business owner whose marketing efforts could spell success or failure for his or …

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Which is Better — Traditional or Social Media?

Maybe I’m a soulless, shallow jerk — but I’m NOT a fan of old stuff. Antiques? They’re boring. Famous paintings of royalty in velvety clothes? Snore City. Speaking of royals, after a trip to England, I was asked how I liked London. “Too many old buildings,” I said. “Our pub was …

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Words, Images and Actions That Influence and Convince

It was a shame to disagree with a friend on such a beautiful fall day. Leaves were turning bright gold, shiny orange and chocolate brown. Over a period of weeks, they floated down to a well-worn lawn in front of our house. Then one day, it looked like the trees …

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Social Media Marketing in 2017

Dear Reader: The year “2017” in the headline isn’t a typo. Halloween merchandise has been on store shelves for three months. Christmas merchandise started popping up right after Labor Day. So I’d say the time is right to be looking at Social Media Marketing Trends for 2017. You might also …

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Q & A Brainstorm

Some people might call it brainstorm. But don’t get excited. It’s probably more of a “brain-light shower.” When readers contact me on social media or via email, I usually reply to questions via whichever medium was used to ask the question. But it occurred to me that, since many people …

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Four Lessons I Learned at the Beach

The ocean does a lot of false advertising. “Come and visit me,” it beckons. “I will relax you. You will be rested.” If that message was not false, then at very least, it was targeted for some other demographic than me. While I was at the beach this past Labor …

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The #5BiggestMistakes in Social Media Marketing

Social Media Marketing can be a great asset to your business or nonprofit. But there are right and wrong ways to go about it. George Farris, CEO of Farris Marketing, takes about the five biggest Social Marketing mistakes — and how you can avoid making them. …

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Six Marketing Objectives You Must Achieve

As a brand coach, I usually help clients set long-term goals. And the two most important goals I can help them set are for becoming Strong and Profitable. Of course, you want a strong, sustainable brand. And of course, you need to be profitable. That makes sense. So why are organizations so unprepared when …

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Attracting Believers, Fans and Advocates

Does the thought of having “fans” for your product or service seem far-fetched? After all, your fans have to buy your product and pay for it. So is that even possible? Yes. You can have fans…and believers and advocates, too. And the way you develop them may surprise you. Of course …

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Use POV Presentations to Help You Win

O’Hare Airport in Chicago is not the greatest place to give a presentation, but I was invited to speak at special event for which water utility industry professionals flew into the airport for a day of talks and then flew out. My talk was the fifth of the day (out …

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Nike’s Secret: You Can’t Just Do It.

If you’re interested in marketing, you know about Nike. Or, at least you think you do. You’ve probably followed, watched and maybe even tried to emulate Nike’s edgy ads and clever marketing campaigns. You may even know that the iconic Nike logo was developed by a free-lancer who did occasional …

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The Discomfort Zone — If You Want to Win, You Have to Go In

When Ike and Tina Turner recorded “Proud Mary” in 1970, Tina added these words to the beginning — “Well ya’ know, every now and then, I think you might like to hear something from us ‘nice and easy.’ But there’s just one thing… you see we never, ever, do nothing …

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Message Is King in Presidential Politics

Choosing a leader was much simpler in the first century. You chose the strongest and most ruthless warrior to be your king. The warrior you chose usually had a very simple but powerful message: Pledge your loyalty and part of your earnings to me and I will protect you and …

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Three Key Components for Real Marketing Success

We’ve been marketing consultants for many top companies and non-profit organizations for 30+ years. Very early on, it became clear to us that — when you strip it down and really examine it — there are really three key components to achieving and sustaining real success with your marketing efforts. …

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Has Marketing Gone to the Dogs?

Tell the truth… did you look at the photo of the puppy that accompanies this column before you started reading it? You were probably saying to yourself, “Aww… what a cute puppy.” Some of you bonafide (pun intended) canine lovers were probably using baby talk, and mentally communicating with the …

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What Makes Your Favorite Store Your Favorite?

From an outsider’s standpoint, Store A and Store B are almost identical. They’re in the same market. They carry pretty much the same products. Their prices are just about dead even. Store A is operated and managed in a slightly more efficient manner. You can get in and out in …

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27 Great Marketing Quotes

It was bound to happen. I’ve become an accidental plagiarist. I have read and heard so many sayings, quotes, opinions and advice about marketing and related subjects like art, writing, technology and creativity, I can’t recall who said most of them. So I often catch myself quoting them and introducing …

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Online Reviews: Good, Bad & Ugly

Ten or fifteen years ago, when I wanted to buy a washer and dryer, I’d walk into someplace like Sears and ask the salesman which set most customers preferred, and which one model most customers said had the least problems. The salesman would scratch his chin or the side of …

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When It’s Wise to Break The Rules

Advertising and Marketing has always had a love/hate relationship with rules. In the hit TV series Mad Men, the star character Don Draper says, “What you call love was invented by guys like me, to sell nylons. You’re born alone and you die alone and this world just drops a …

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3 Simple Keys to Social Media Success

OK, you have a Facebook page and probably Twitter, Google+ and LinkedIn at least, right? So what are you posting on those sites? How many followers do you have? Here’s the REAL question: Do you HAVE a social media strategy? Most businesses and non-profit organizations do not. You know, social media has been …

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Six Super Lessons From SB 50

What the heck is the big deal about advertising in the Super Bowl anyway? Why are dozens of advertisers willing to pay $5 million for a 30-second commercial? First, it’s the numbers — an average of 111 million watched this year’s game. When you consider the total population of the …

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5 Best and 5 Worst TV Spots of Super Bowl 50

What makes a great Super Bowl ad? If you ask most people what their favorite spot was,they’ll usually describe one that was most entertaining to them. And entertaining spots have value because often they are most talked about and therefore, the most remembered. One of the most successful and talked …

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New Strategies for the New Year

How were the last 12 months for you? How was business, how successful was your marketing program, and how much happiness and joy did you experience outside of work? If you’re like most of us, you probably had a mix of results. So here are suggestions to help you generate …

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