George Farris, CEO and Senior Brand Coach of Farris Marketing, reads at least one marketing or business book a week. He’ll be the first to tell you there are a lot of duds out there, and a lot of books that have very little useful or practical advice or insights that the business owner or marketing manager might but able to use. In this video he gives you a preview of and recommends two “must-have” books you need to read and apply. One is old-school, and one is a new book. Which two books? Watch this short video to find out.