Blog

Big and Little Lies in Life and Advertising

I’m a Liar That’s right. I admit it. I lie all the time. I lie so much, they wrote “Liar, liar, pants on fire” about me. As a matter of fact, my pants are smoking right now — and it’s not because I had chili for lunch. Well, maybe the …

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Baseball, Hot Dogs and YouTube

The temperature is a perfect 73 degrees on this early summer evening in northeast Ohio. A gentle wind meanders across the bright green turf of the youth baseball fields in Boardman’s Field of Dreams facility. Seven or eight games are being played simultaneously, and hundreds of parents and siblings of the …

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All You Need to Know about Marketing — in just 30 Quotes

It’s hard to be smart. It stretches the brain — and that hurts. Sometimes, it’s best to use someone else’s brain and just look smart. (I’m good at that.) Luckily, I’ve discovered that pretty much all marketing knowledge can be found in just 30 quotes— which I have provided here …

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When Will a Robot Take Over Your Marketing?

It was Google’s giggle that got to me. Siri’s snicker actually started it, but it was Google’s giggle that made me snap. It happened while I was driving to work last week (although technically, my car was driving and I was riding). I was having a group discussion with my co-workers …

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Making TV with Meridian HealthCare

George Farris (far left)  and Larry Moliterno (far right) posed with actors during a break in taping new TV commercials Farris Marketing developed for Meridian. Larry Moliterno, CEO of Meridian HealthCare, has long been the public face of Meridian and  was featured in the spots.  George Farris of  Farris Marketing wrote and …

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Getting Social with WRTA

Mike McKay and Joe Kuzma of Farris Marketing planning social media strategy with Dean Soroka, HR Director and head of social media at Western Reserve Transit Authority.  Farris Marketing provides content and technique training for clients as part of website and social media site development. …

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How We Got Men to Change Their Underwear

Ask the next guy you see what color underwear he’s wearing. You’d better make that the next guy who you actually know — so it’s a little less awkward. Don’t let the guy check, just tell him to make his best guess. Even ten years ago, assuming you got past …

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Creating Desire to Increase Sales

I’m a rat — a big, fat rat. My whiskers are twitching, my beady black eyes are focused and my leathery gray tail is curled up under me. Right now, I’m excited because I smell something. I think it’s cheese. Oh, I want that cheese so bad. I wish I …

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