Blog

When Will a Robot Take Over Your Marketing?

It was Google’s giggle that got to me. Siri’s snicker actually started it, but it was Google’s giggle that made me snap. It happened while I was driving to work last week (although technically, my car was driving and I was riding). I was having a group discussion with my co-workers …

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Making TV with Meridian HealthCare

George Farris (far left)  and Larry Moliterno (far right) posed with actors during a break in taping new TV commercials Farris Marketing developed for Meridian. Larry Moliterno, CEO of Meridian HealthCare, has long been the public face of Meridian and  was featured in the spots.  George Farris of  Farris Marketing wrote and …

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Getting Social with WRTA

Mike McKay and Joe Kuzma of Farris Marketing planning social media strategy with Dean Soroka, HR Director and head of social media at Western Reserve Transit Authority.  Farris Marketing provides content and technique training for clients as part of website and social media site development. …

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How We Got Men to Change Their Underwear

Ask the next guy you see what color underwear he’s wearing. You’d better make that the next guy who you actually know — so it’s a little less awkward. Don’t let the guy check, just tell him to make his best guess. Even ten years ago, assuming you got past …

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Creating Desire to Increase Sales

I’m a rat — a big, fat rat. My whiskers are twitching, my beady black eyes are focused and my leathery gray tail is curled up under me. Right now, I’m excited because I smell something. I think it’s cheese. Oh, I want that cheese so bad. I wish I …

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Find and Cultivate Your Ultra-Customers

Most of the stuff you own is stuff you don’t need. Let me repeat that. Most of the stuff you own is stuff you don’t need. I’m talking like 70% of your stuff. You don’t need it now — and probably never did. In fact, most of us could throw …

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Rebranding Non-Profit Organizations

Joe Shorokey, CEO of Alta Care Group joins George Farris, CEO and Senior Brand Coach at Farris Marketing, to talk about rebranding non-profit organizations — and specifically, Joe’s organization, which had been known as D&E Counseling for over 40 years. They review the pros and cons of rebranding and the biggest obstacles to rebranding — …

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