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Beyond Demographics — You Are What You Search

Tim Frank enjoyed a good life as the chief financial officer of Axo Manufacturing. Fifteen years earlier, he and Adeline Lane were assistant controllers when the previous CFO decided to retire. Tim and Adeline competed for the post and, by most accounts, Adeline was far more capable than Tim. But …

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She Has the Gold/Makes the Rules

Shake n’ Bake TV commercial script— “Grandma, can I help you make your special fried chicken?” says 8-year old Sally. “If you can keep a secret…I use Shake ’n Bake now,” says her sneaky grandmother. Sally is shocked: “You DO?”  “Sure. I’ll show you,” says Grandma.  “First we shake,” as …

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UGC: Try it. Don’t Fight It.

Most people would describe Jerry Cortez as a pretty tough guy. Now a successful entrepreneur, he paid for part of his college tuition by fighting in “smokers” — non-sanctioned boxing matches. Jerry is not scared by much. Yet, halfway through my presentation, Jerry started sweating, his pulse increased and his …

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Facebook Live Helps Mom of Six Build Her Business

There’s a house in Boardman, Ohio with a dual personality. Most of the time, it’s a family home. The family includes Colleen Thomas, her husband William, and their six children: Katie, age 16; William Jr., 7; Brooklyn, 6; Savannah, 4; Alexandria, 2; and one-year old Madison. Oh… they also have …

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Should it be an Ad…a Post…or PR?

God says to me with a kind of smile, “Hey how would you like to be God awhile And steer the world?” “Okay,” says I, “I’ll give it a try. Where do I set? How much do I get? What time is lunch? When can I quit?” “Gimme back that wheel,” says …

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Tracey Ramun Joins Farris Marketing

Oct 20, 2017 — Ms. Ramun named Account Manager/Social Media Director Tracey Ramun of Canfield has joined Farris Marketing as Account Manager and Social Media Director. An experienced marketing professional, Ms. Ramun started her career at WFMJ-TV and most recently ran her own branding firm. “We are thrilled to have Tracey,” …

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Jumping from a GOOD Idea to a BETTER Idea

Barbers Jump From A Good Idea To A Better Idea Luigi and Francisco were entrepreneurs living in a small village in Europe during the Middle Ages. One day in the spring of 1163 AD, they were sitting in the castle courtyard trying to come up with a small business idea. …

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How Halloween Became a Marketing Monster

Ok marketers, try this little one-question survey on your friends and their children: What kind of person traveled from town-to-town, usually riding in railroad box cars, working for short periods of time, but always moving on, because he loves adventure and the journey? (Correct Answer: “A hobo.”) For bonus points, …

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