Blog

Has Marketing Gone to the Dogs?

Tell the truth… did you look at the photo of the puppy that accompanies this column before you started reading it? You were probably saying to yourself, “Aww… what a cute puppy.” Some of you bonafide (pun intended) canine lovers were probably using baby talk, and mentally communicating with the …

Read More


What Makes Your Favorite Store Your Favorite?

From an outsider’s standpoint, Store A and Store B are almost identical. They’re in the same market. They carry pretty much the same products. Their prices are just about dead even. Store A is operated and managed in a slightly more efficient manner. You can get in and out in …

Read More



Farris Rebrands Western Reserve Port Authority Development Division

Since 2008, the Western Reserve Port Authority (WRPA) has had a division devoted to promoting growth and economic development in the region. However, all of that division’s work was done under the banner of WRPA. Farris Marketing recommended that this division have its own identity, including a name that better …

Read More


27 Great Marketing Quotes

It was bound to happen. I’ve become an accidental plagiarist. I have read and heard so many sayings, quotes, opinions and advice about marketing and related subjects like art, writing, technology and creativity, I can’t recall who said most of them. So I often catch myself quoting them and introducing …

Read More


Online Reviews: Good, Bad & Ugly

Ten or fifteen years ago, when I wanted to buy a washer and dryer, I’d walk into someplace like Sears and ask the salesman which set most customers preferred, and which one model most customers said had the least problems. The salesman would scratch his chin or the side of …

Read More


When It’s Wise to Break The Rules

Advertising and Marketing has always had a love/hate relationship with rules. In the hit TV series Mad Men, the star character Don Draper says, “What you call love was invented by guys like me, to sell nylons. You’re born alone and you die alone and this world just drops a …

Read More


3 Simple Keys to Social Media Success

OK, you have a Facebook page and probably Twitter, Google+ and LinkedIn at least, right? So what are you posting on those sites? How many followers do you have? Here’s the REAL question: Do you HAVE a social media strategy? Most businesses and non-profit organizations do not. You know, social media has been …

Read More