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Five Marketing Lessons from Grade School

Do you remember how you felt when you were young as the summer began to fade? You started thinking about heading back to school with a mix of excitement and dread. Maybe you were heading to a new building as you moved up a grade. All kinds of questions popped …

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Farris selected for BSHM Architects Website Revamp

Farris first created a website for the Youngstown- and Columbus-based architectural firm BSHM several years ago. It is now being given a new look and added functionality through technology that will enable company personnel to make additions and changes to the site. An extensive portfolio of over 100 projects the …

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Using Facebook’s Bluetooth Beacon to Connect with Customers

Look around the next time you’re at a restaurant, the mall, a baseball game or a movie theatre. Almost everyone has a smartphone in their hand. People want information at their fingertips and at a moment’s notice — and that’s how they get it. Supplying some of the largest chunks …

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The Brand Experience Creates Your Brand Image

Everyone wants a great Brand Image. They want their product or service or organization to be in demand, popular, desired, and the envy of all the competition. Sounds a lot like what we boys wanted when we were in junior high. Back then everyone had a suggestion on how you could …

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Heidi Daniel Named Librarian of the Year

Heidi Daniel, director of the Public Library of Youngstown and Mahoning County,  has been named Librarian of the Year by the Ohio Library Council. The award honors a librarian whose recent accomplishments have impacted the library profession and library service. Heidi was chosen for the honor from among the approximately …

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Farris Will Create a New Website for Medina Municipal Court

Farris Marketing has been selected to create a new website for the Medina Municipal Court in Medina County, Ohio. The new site, which is being completely reorganized and redesigned by Farris, will feature easier navigation and greater visual appeal. The website will provide detailed information about the Court’s divisions and …

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The Real Risks of Running Flash on Your Website

Not long ago, I received an email from a client who was concerned about Flash. Facebook recently urged Adobe to kill off Flash — their nearly 20-year-old platform —citing security vulnerabilities among other reasons. Google and Mozilla, developers of the popular web browsers Chrome and Firefox, also made announcements that …

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