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What's in a name? Plenty – especially when it's presented in a graphical form. Logos are singular representatives of a company, and they need to say more about a company and its products and services than just its name.

Browse through the logos above. You'll see that many impart a distinct sense of the product, service or company. They express values such as strength, quality, utility, whimsy and others, and many incorporate a graphical representation of some aspect of the company's business.