Since 2008, the Western Reserve Port Authority (WRPA) has had a division devoted to promoting growth and economic development in the region. However, all of that division’s work was done under the banner of WRPA. Farris Marketing recommended that this division have its own identity, including a name that better reflects what they do.
WRPA agreed, and Farris Marketing responded with a branding campaign that created a new name for this division: the Northeast Ohio Development and Finance Authority. Other elements of the campaign include a new website devoted exclusively to this division, a web video and collateral materials.