Blog Archive

Niche Marketing with Mahoning Valley Buy, Sell, & Trade (part 4)

In the final installment of this series, Farris Marketing CEO George Farris challenges his cousin Jim Farris to correctly guess the current market value of a random selection of items from his store, Mahoning Valley Buy, Sell & Trade. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help …

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Niche Marketing with Mahoning Valley Buy, Sell, & Trade (part 3)

George Farris, Farris Marketing CEO, demonstrates how Mahoning Valley Buy, Sell, & Trade in Mineral Ridge, Ohio engages in niche marketing to promote its business across multiple media. This is the third of a multi-part series in which niche marketing is examined and explained. Visit http://www.farrismarketing.com or call 330-782-8061 for more information …

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Niche Marketing with Mahoning Valley Buy, Sell, & Trade (part 2)

George Farris, Farris Marketing CEO, demonstrates how Mahoning Valley Buy, Sell, & Trade in Mineral Ridge, Ohio engages in niche marketing to promote its business across multiple media. This is the second of a multi-part series in which niche marketing is examined and explained. Visit http://www.farrismarketing.com or call 330-782-8061 for more information …

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Niche Marketing with Mahoning Valley Buy, Sell, & Trade (part 1)

George Farris, Farris Marketing CEO, visits Jim Farris (his cousin) at Jim’s amazing shop, Mahoning Valley Buy, Sell, & Trade in Mineral Ridge, Ohio. This is the first of a multi-part series in which niche marketing is examined and explained. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can …

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The Best Social Media Content

Business and non-profit organizations seem anxious for a presence on every social media platform available. But as George Farris, CEO and Senior Brand Coach of Farris Marketing shares in this video, the message — the content — is where you focus should be, because that’s what generates the best results. …

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Two Must-Read Marketing Books

George Farris, CEO and Senior Brand Coach of Farris Marketing, reads at least one marketing or business book a week. He’ll be the first to tell you there are a lot of duds out there, and a lot of books that have very little useful or practical advice or insights …

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Re-Branding Non-Profit Organizations

Joe Shorokey, CEO of Alta Care Group joins George Farris, CEO and Senior Brand Coach at Farris Marketing, to talk about rebranding non-profit organizations and specifically — Joe’s organization — which had been known as D&E Counseling for over 40 years. They review the pros and cons of rebranding and …

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Do It Now!

Procrastination is one of the great enemies of effect marketing. George Farris, CEO of Farris Marketing, says that “Do it now” should be your constant reminder to yourself, and shares strategies to help you incorporate it into your marketing efforts. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can …

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Making the Most of Meetings

You may dread the prospect of yet another client meeting, but Farris Marketing President/CEO George Farris has tips on how you can take charge of them and turn them to your company’s best advantage. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2017/02/02-09-Meetings.mp3Podcast: Play in new window | Download (Duration: 7:02 — 6.5MB) …

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Marketers Must Motivate

George Farris, CEO of Farris Marketing, says that your primary job as a marketer is to motivate others to buy your product or service. However, this effort must begin with motivating yourself. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2017/01/01-05-Marketers-Must-Motivate.mp3Podcast: Play in new window | Download (Duration: 2:15 — 2.1MB) …

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Market to Your Employees First

George Farris, CEO of Farris Marketing, points out that many companies overlook the first market for their products and services — their own employees. If they can’t buy into, love and appreciate what you’re selling, than no one else will either. Visit http://www.farrismarketing.com or call 330-782-8061 for more information on …

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How Did the Media Blow It?

George Farris, CEO of Farris Marketing, talks about the lessons marketing professionals can learn from the failure of the media to accurately predict the results of the 2016 Presidential Election. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/12/12-15-How-The-Media-Blew-It.mp3Podcast: Play in new window | Download (Duration: 5:46 — 5.4MB) …

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Silver Bullet

George Farris, CEO of Farris Marketing, says there’s no ONE “silver bullet” that will take your marketing efforts to the next level. You need an entire arsenal of bullets across several disciplines if you want to succeed. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/12/12-06-The-Silver-Bullet.mp3Podcast: Play in new window | Download (Duration: 3:49 — 3.6MB) …

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Message Is King

Yes, choice and frequency of media are important, but as the recent election shows, the MESSAGE is still the most important component of your marketing. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/11/11-23-Message-Is-King.mp3Podcast: Play in new window | Download (Duration: 4:25 — 4.1MB) …

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Social Media Trends for 2017

Will you be up to speed or behind the curve with your Social Media marketing in 2017? Farris Marketing CEO George Farris tells you what you can expect and how you can prepare. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/11/11-17-Social-Media-Marketing-Trends-For-2017.mp3Podcast: Play in new window | Download (Duration: 6:49 — 6.3MB) …

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The Secret to Creating Change

George Farris, president/CEO of Farris Marketing, talks about the responsibilities of the head of a company, the opportunity he or she has to create real change within that company, and the best methods for accomplishing it. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/11/11-10-The-Secret-For-Creating-Change.mp3Podcast: Play in new window | Download (Duration: 5:18 — 4.9MB) …

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Words, Images and Strategies That Influence and Convince

Your main purpose as a marketer is to reach your target audience — at minimum to influence their opinion of your product or service, and ultimately convince them to buy it. George Farris, CEO of Farris Marketing, demonstrates that your choice of words, images and overall strategy is crucial to …

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George Farris answers a variety of marketing questions submitted to the company’s website

Farris Marketing CEO George Farris answers a variety of marketing questions submitted to the company’s website (FarrisMarketing.com). http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/09/09-30-Q-and-A.mp3Podcast: Play in new window | Download (Duration: 6:52 — 6.4MB) …

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Marketing Lessons from the Beach

While I was at the beach this past Labor Day weekend, enjoying the last few days of summer and trying to hold off the fall season with my adult children and my grandkids, I saw business owners and managers getting ready to shut down operations for the winter and it got me  …

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Why Explainer Videos are 1000x better than an “Elevator Pitch”

Maybe you’ve heard of the “elevator speech,” that quick summation of everything your company is about that you’re supposed to be prepared to deliver on a moment’s notice to a prospect. Chances are you don’t have one. Just as well, because you don’t need it. What you do need is …

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The #5BiggestMistakes in Social Media Marketing

Social Media Marketing can be a great asset to your business or nonprofit. But there are right and wrong ways to go about it. George Farris, CEO of Farris Marketing, takes about the five biggest Social Marketing mistakes — and how you can avoid making them. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/08/08-24-5-Social-Media-Mistakes-podcast.mp3Podcast: Play in new …

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Branding and Positioning – You Need Both

George Farris, CEO of Farris Marketing, explains the difference between Branding and Positioning, and why businesses and nonprofits need both. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/08/08-17-Branding-Vs-Positioning-final.mp3Podcast: Play in new window | Download (Duration: 5:27 — 5.1MB) …

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Six Marketing Objectives

George Farris, President/CEO of Farris Marketing, talks about the six marketing objectives businesses and nonprofits must meet in order to achieve a strong and sustainable brand. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/08/08-10-Six-Marketing-Objectives-final.mp3Podcast: Play in new window | Download (Duration: 5:30 — 5.1MB) …

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Succeed Using POV Presentations

Marketing That Makes a Difference #14 – Succeed Using POV Presentations Marketing is a difficult subject to explain. Most of the concepts are invisible and require an investment of time and money. If you want your marketing plans to be understood and accepted, you need to explain them from the …

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If you want to win, get in your Discomfort Zone

It’s where innovation and success are found. You have to do things that are difficult and that others will not attempt. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/07/07-27-Get-in-Your-Discomfort-Zone.mp3Podcast: Play in new window | Download (Duration: 6:32 — 6.1MB) …

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Nike’s Secret — You Can’t Just Do It

Did you know that the Nike, which has $3 billion in annual sales, went at least a decade struggling financially? Employee paychecks bounced and credit cards were rejected. Nike’s slogan is “Just Do It.” But the real secret, according to Nike founder Phil Knight, is that we must “work and …

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Farris Fast Hacks #2 – Reading and the Shoe Dog

Farris Fast Hacks are quick tips that help you in marketing and life. In this edition, George Farris, CEO of Farris Marketing, talks about the importance of reading to your marketing, and also introduces the latest book on his shelf, “Shoe Dog” by Nike founder and CEO Phil Knight. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/07/07-01-George-Hack-2.mp3Podcast: …

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Farris Fast Hacks #1 — Why wear a tie? — and more

Quick tips to help you in marketing and life. In this episode George discusses professional appearance, hard to read website URLs, and misused words. Visit http://www.farrismarketing.com (yes, we broke our own rule here about URLs, because we need the “http” or YouTube won’t make it a link) or call 330-782-8061 …

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What Makes Your Favorite Store Your Favorite?

From an outsider’s standpoint, Store A and Store B are almost identical. They’re in the same market. They carry pretty much the same products. Their prices are just about dead even. Store A is operated and managed in a slightly more efficient manner. You can get in and out in …

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Has Marketing Gone to the Dogs?

Forty to fifty million U.S. households have at least one dog. You can use this to your advantage in your marketing efforts. Here’s how… http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/05/05-31-Going-To-The-Dogs.mp3Podcast: Play in new window | Download (Duration: 3:30 — 3.4MB) …

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Online Reviews

Like ‘em or not, with the explosion in Social Media, online reviews are here to stay. George Farris, President/CEO of Farris Marketing, notes that the positives of online reviews far outweigh the negatives. He also gives tips on how business owners can deal with negative online reviews, while generating more …

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When It’s Wise to Break The Rules

Farris Marketing President/CEO George Farris explains why it’s sometimes OK, and even desirable, to break the rules when it comes to marketing your product or service. http://media.blubrry.com/marketing_that_makes_a/p/podcast.farrismarketing.com/2016/05/05-16-Breaking-The-Rules.mp3Podcast: Play in new window | Download (Duration: 3:48 — 3.5MB) …

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Library Marketing Strategy

In this edition of “Marketing That Makes a Difference,” George Farris discusses the marketing strategy used by the Public Library of Youngstown & Mahoning County with Library Director Heidi Daniel. The Library is a long-time Farris Marketing client. Heidi has appeared in many Farris-produced Library TV commercials and is affectionately …

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The Value of Marketing for Non-profits

In this edition of “Marketing That Makes a Difference,” George Farris discusses the value of marketing for non-profit organizations with Heidi Daniel, director of The Public Library of Youngstown & Mahoning County The Library is a long-time Farris Marketing client. Heidi has appeared in many Farris-produced Library TV commercials and …

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What Is Your Social Media Strategy?

Do you even HAVE a social media strategy? Most businesses and non-profit organizations do not. George Farris, President/CEO of Farris Marketing, offers tips that will get you prepared and started on a basic social media program that can become a very dynamic marketing tool. For additional “Marketing That Makes A …

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Being Your Own TV Spokesperson

In this edition of “Marketing That Makes a Difference,” George Farris talks about the pluses and minus of being your own spokesperson in your TV commercials. George is joined by Heidi Daniel, Director of The Public Library of Youngstown & Mahoning County. The Library is a long-time Farris Marketing client. …

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