Library Marketing Strategy

In this edition of “Marketing That Makes a Difference,” George Farris discusses the marketing strategy used by the Public Library of Youngstown & Mahoning County with Library Director Heidi Daniel.

The Library is a long-time Farris Marketing client. Heidi has appeared in many Farris-produced Library TV commercials and is affectionately known as “That Library Lady” by many residents,

In 2015, Heidi was named Ohio Librarian of the Year — an honor well deserved. Heidi is an enthusiastic master communicator. She believes that marketing can make a difference by helping to build awareness and value in the Library’s brand. Marketing has also opened doors for Library partnerships with other organizations.

The Public Library of Youngstown is a much valued organization in the Mahoning Valley in Ohio. With 16 locations as well as temporary “pop up” Libraries and a strong web presence, The Library serves many residents in many ways on any given day.

Library branches have meeting rooms and spaces for organizations and even family get togethers. Books, online resources, job and tutoring services and a parade of children’s services makes the Library a part of everyone’s life.

Learn more about the Library at www.LibraryVisit.org

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About The Author

  • Author | George Farris
George Farris is CEO and Senior Brand Coach at Farris Marketing. Email questions and comments to GFF@FarrisMarketing.com and connect with George on LinkedIn using the icons above.