THE CANFIELD FAIR

The 2009 Canfield Fair was looking to keep its existing base of fans while expanding and capture the new and younger fans — some of whom have moved away but would consider coming back to town for the Fair.

Farris Marketing developed a social media plan that included a completely revamped website with new functions such as CANFIELD FAIR TV (web videos shot and posted by Farris and others).

We also created a Facebook page and ramped up to over 8,000 fans in less than a month! We added Twitter and an online Flickr site that encouraged fans to load HUNDREDS of photos of their experiences at the Fair.

The Fair and the Social Media Marketing were a big success...and in 2010 we’re going to do it again.