Mobile Optimized Websites

Did you know that 55% of American adults own a smartphone, and 44% own a tablet?

So it’s not surprising that 65% of people who go to your website the first time use one of these devices.

The Problem

The problem is, most websites were built to be viewed on a desktop computer, and that causes several problems for people viewing the site on a phone or tablet:

  1. Most of the text on your website will be so small that it’ll be impossible to read unless the prospect physically manipulates the screen to enlarge it — and when they do this, they’ll miss much of the rest of the text and have to do a lot of tedious moving around to see it.
  2. Users will have a hard time clicking on links.
  3. Because it’s difficult to see or manipulate the desktop website on their phones, frustrated users will leave quickly.
  4. Of course, they can only leave if they get to your site in the first place. Google recently changed their search algorithms to favor mobile-friendly sites. So if your site isn’t mobile-friendly, you’ll show up lower in their search rankings — behind your competitors whose websites are mobile-friendly.

If your website isn’t mobile-optimized, you’re losing leads and sales to competitors who have mobile-friendly sites. And it’s happening as you read this.


Fortunately, Farris Marketing can quickly and cost-effectively mobile-optimize your existing website, create a separate mobile site for you, or even build a standalone mobile app for your company — often for less than you paid for your original website.

A responsive website that has been mobile-optimized makes it easier to impress and engage prospects, raise your search ranking and generate more leads and sales.

Now is the time to mobile-optimize. Contact us and find out how to get started.

Reasons To Optimize Your Website For Smartphones

It has never been more important to make sure your website works on mobile phones. Click on the infographic to learn more.

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