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Meridian HealthCare: from Unknown to Market Leader

Ten years ago, when they were known as Meridian Services and faced numerous challenges that were preventing growth, Meridian’s marketing-savvy CEO knew they needed some expert assistance. So Meridian retained Farris Marketing.

Research conducted by Farris showed that one of Meridian’s biggest challenges was low brand awareness. In fact, most people in the Mahoning Valley had no idea what Meridian did or who they served.

Meridian asked Farris to develop a rebranding and targeted marketing campaign to kick-start growth. And in the 10 years since then, Meridian has consistently increased brand awareness, internet search results and annual revenues.

Today, Meridian HealthCare is positioned as the market leader in Addiction Treatment, Mental Health Services and Primary Healthcare.


About The Author

  • Author | Mike McKay

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