Mobile Optimized Websites
Did you know that 55% of American adults own a smartphone, and 44% own a tablet?
So it’s not surprising that 65% of people who go to your website the first time use one of these devices.
The problem is, most websites were built to be viewed on a desktop computer, and that causes several problems for people viewing the site on a phone or tablet:
- Most of the text on your website will be so small that it’ll be impossible to read unless the prospect physically manipulates the screen to enlarge it — and when they do this, they’ll miss much of the rest of the text and have to do a lot of tedious moving around to see it.
- Users will have a hard time clicking on links.
- Because it’s difficult to see or manipulate the desktop website on their phones, frustrated users will leave quickly.
- Of course, they can only leave if they get to your site in the first place. Google recently changed their search algorithms to favor mobile-friendly sites. So if your site isn’t mobile-friendly, you’ll show up lower in their search rankings — behind your competitors whose websites are mobile-friendly.
If your website isn’t mobile-optimized, you’re losing leads and sales to competitors who have mobile-friendly sites. And it’s happening as you read this.
Fortunately, Farris Marketing can quickly and cost-effectively mobile-optimize your existing website, create a separate mobile site for you, or even build a standalone mobile app for your company — often for less than you paid for your original website.
A responsive website that has been mobile-optimized makes it easier to impress and engage prospects, raise your search ranking and generate more leads and sales.
Now is the time to mobile-optimize. Contact us and find out how to get started.