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The Power of Care

People are attracted to businesses and organizations that care
It was 5 a.m. in Los Angeles when I checked out of my hotel, got in a cab and headed to LAX for my flight home. The driver, Emanuel, was from East Africa and came here six months ago.
I noticed he made the Sign of the Cross as we left the hotel. I asked why. He replied, “I pray that God keep you safe in my cab and your flight home.” 
“You prayed for me?” I asked. “I’m a stranger.” Emanuel replied, “I don’t know your name, but you are my brother, so I care about you.” 
He cared about ME. It wasn’t an act. He wouldn’t even have said anything if I hadn’t asked. I was stunned.
So when he started asking questions about business and life in the U.S., I was glad to answer. I spent the half-hour ride answering his questions, giving him advice and even some business contacts. And I gave him a tip larger than the cost of the ride.

I believe in the Power of Prayer. But the cab driver made me realize the Power of CARE. He cared about me. That immediately formed a bond and I wanted to help, talk with and do business with him.

I realize that most successful people and organizations have a common denominator — they care.
Sure, most companies have to care about revenues and profit in order to survive. But successful firms and people CARE about what they’re doing, why they’re doing it, and who they’re doing it for. They care about their customers, their employees and their community.
I’m drawn to this type of client. And customers are too.

We did a lot of work for the late Jim Winner, promoter of “The Club” anti-theft device. He was a multi-millionaire who was very busy. Yet every meeting with him started with questions about my health and my family. He cared. And I was glad to work hard for him.

Anyone who knows Carlton Sears and the staff  of the Public Library of Youngstown & Mahoning County can’t help but be inspired by their dedication. 
The community volunteers I work with in Boardman Township inspire me daily. And when you talk to the quiet, self-effacing Boardman Police Chief Jack Nichols, you know he cares about his work and community. His sense of purpose and out-of-the-box thinking are impressive.
Joe Nobile and Bob Voytilla of Solar FlexRack want America to have renewable energy that is NOT subsidized by tax dollars. And their firm has helped many local charities with quiet, direct assistance.
And nowhere is The Power of Care more exemplified than at Meridian Community Care. This organization saves lives and serves the community daily. 
Led by CEO Larry Moliterno, Meridian is constantly improving. They’re never satisfied with the status quo. 
Meridian provides top-level workforce wellness to area companies, abuse and social issue prevention programs in schools, housing for special needs and the most comprehensive addiction treatment services available in the Valley. And they do it well.
But the bottom line is they care about what they do, who they serve, their employees and the community. And that attracts me.
If you really care about something or someone, more often than not you get results. People are attracted to others who care. Yes, you need to market what you do. But first you have to CARE about what you do.
Stay Tuned and Stay Smart.

About The Author

  • Author | George Farris
George Farris is CEO and Senior Brand Coach at Farris Marketing. Connect with George on LinkedIn using the icons above.

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