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How to Slice Up Your Marketing Pie

What’s your favorite part Thanksgiving? Is it getting together with your extended family, the non-stop NFL games? Is it the the turkey and mashed potatoes? PUMPKIN PREVAILS One Thanksgiving dessert is on top of almost everyone’s favorites lists. Pumpkin pie is more like a holiday obsession than a holiday tradition. …

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Marketing The New and Unusual

Has it been tough to market your business? Maybe you’re in accounting or wealth management, real estate or medical services. Perhaps you own a restaurant, hair salon or car dealership. Sometimes it’s tough to find the right message. But what if you owned a service or product not most people …

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How Important Are Taglines?

Burger King has been using the well-known tagline, “Have it Your Way,” for more than 40 years. So when they announced at the beginning of October, that they were changing the tagline to “You Rule,” they were expecting quite a reaction from U.S. consumers. For the most part, the reaction …

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The Little Company That Challenged Nike

You’ve probably heard stories about small unknown companies using unique and aggressive marketing approaches to take on and beat an established industry giant. But what happens if the established industry giant also has some pretty awesome marketing chops?  Which company wins in a war between those two?  Nike vs AND1 …

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English Monarchs: Are They Mascots or Masterful Branding?

Seems a little silly, doesn’t it? A little old lady, wearing a crown, walks out on to the balcony of Buckingham Palace. For next ten minutes, the late Queen Elizabeth offers her royal wave to thousands of her adoring English subjects, many whom have waited hours just to see that …

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Tattoo Industry Tips: How to Make Money Coming and Going

Tony Soprano parked his Chevy Suburban in front of Grab & Go Liquor. As he walked into the store, two policemen were leaving.  “He’s all yours.” said one of the cops.  Tony gives them a thumbs up. When Tony sees the store owner, he says, “Hey Mr. Quan, I’m sorry …

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How to Defy Industry Image and Kill the Competition

Imagine you’re picking up your “perfect angel” seven-year-old daughter from a birthday party of one of her school friends. You walk in and see a drowsy kid on a couch. Another is stuffing his face with cake, while one appears to be puking. Not that unusual for a kid’s party. …

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“New & Different” Sells Better In A Crowded Market

How do you increase sales when the market is nearly saturated with products similar to yours? One way is to produce another version of your product that appeals to a new or wider market. That’s what Miller Beer did in the 70s, when they took advantage of the new fitness …

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