84% of TV commercials viewed by consumers are either not remembered or not attributed to the advertiser reports a study by Ipsos Market Research. Ouch! If you’ve got a lot of the budget tied up on the tube, that statistic has to hurt. But it’s not just ads on TV …
Paid advertising has some fundamental goals. You want to stand out from other ads, differentiate your product, increase brand recognition, and add value to your brand. You also want to move viewers to act — make an immediate purchase or seek more information.. But achieving these goals is no easy …
Who the #1 toy manufacturer in the world? Take a guess. Is it Xbox? Meta (aka Facebook) — makers of the Occulus Quest Virtual Reality headsets and games? It has to be a company that makes something electronic or high-tech — like drones, right? Wrong. The #1 toy company in …
“The reports of my death are greatly exaggerated,” is a quote often attributed to author Mark Twain when told about rumors that he was gravely ill and died while on a speaking tour. A similar exaggeration may have been applied to the movie theater industry during the COVID 19 pandemic. …
Imagine you’re in your autonomous vehicle on a trip to Cleveland from Youngstown, Ohio — roughly an hour and a half journey. That’s 90 minutes of solitude that give you — the veteran of driving your own car for decades — free time you never had before. Once on the …
What’s your dream? How are going to bring your new idea or existing business to the next level? What is your plan to help you reach your vision? You need a proven strategy to be successful — a strategy that includes these key components — (1) SOLID KNOWLEDGE OF YOUR …
Imagine you’re the owner of a small business attending an event with lots of other small business owners. Most of them, you’ve never met. It’s a diverse group of people: male and female, old and young, black and white. Their businesses are diverse too: bakery, craft & hobby, shoe store, …
What’s your strategy? How are going to bring your new idea or existing business to the next level? Do you know how to reach the right market? What’s your plan? Your strategy needs these key components to succeed — (1) SOLID KNOWLEDGE OF YOUR MARKET You must identify your best customer. …
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