What type of marketing are you currently using — branding or direct marketing? Which should you be using? They both get results, so first decide upon the result you want. If you want to change the culture, or create an image or a favorable impression that may lead to a …
It’s hard to imagine the economic power of small businesses in America because they are…well, ”small.” Individually, they don’t attract much attention. But day after day, small businesses represent the fulfillment of dreams, income for their founders and a big part of our economy. When President Trump issued a proclamation …
A new TV spot campaign called “Voices of the Valley” has been created by Farris Marketing on behalf of The Public Library of Youngstown & Mahoning County. In each 15-second spot, individuals of many ages and from many different walks of life explain how they use the Library and how it …
Did you know that there are 159 different types of marketing? From traditional advertising like TV and direct mail to social media, geo-fencing and digital marketing — and so many more. Take a look at the list below — but keep in mind that choosing the wrong marketing approach will …
Imagine you’ve come up with a social media or digital marketing idea that gets your company’s customers really engaged. Followers are liking and sharing your posts, and sales are surging. Suddenly, you’re a hero. The boss has you make a presentation to the board of directors. Your presentation is sharp, …
What might the next great marketing opportunity be? Take a look at couples from two demographic groups and their relationship with a third group. The first couple are Millennials. They’re in their late 30s — both work, have a good income but a big mortgage, along with home maintenance, car …
“Always shop in air-conditioned comfort,” reads a line of type at the bottom of the newspaper ad for W.T. Grant Co. stores that ran in the El Paso Times (Texas) in 1959. I’ve seen that line in lots of old advertisements. My first thought was, ‘What’s the big deal? How can …
Farris Marketing is pleased to welcome its newest employee, Makenna Ozenghar. Ms. Ozenghar will serve as an Account Manager and Social Media/Digital Marketing Specialist. Makenna Ozenghar received a Bachelor of Arts degree in 2019 from Capital University in Columbus, with a double major in Communications and Public Relations and a minor in …
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