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Marketing Lessons from Genghis Khan

If you were asked to name a marketing genius, who comes to mind? Would it be Apple’s Steve Jobs, who created beautiful consumer tech and our desire to own it? How about Amazon’s Jeff Bezos, who literally changed the way the world shops? Or, SpaceX and Tesla’s Elon Musk, who …

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How Celebs and CEOs Have Disrupted the News Media

“Never pick a fight with people who buy ink by the barrel.” is a quote often attributed to Mark Twain. It’s a warning, telling us to stay on the good side of newspaper publishers. The people who ran newspapers were powerful and could make you a hero or a reprobate …

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Annual List of Top Marketing Quotes Includes Advice from Farris CEO 

Words of advice from George Farris, President/CEO of Farris Marketing, are cited in a popular annual list of the nation’s best marketing quotes.  365 Marketing Quotes to Keep You Fired Up All Year is published online each year by skyword.com, the leading content platform company for national brands such as Campbell’s …

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RSI: Taking on the Big Guys — and Winning

Road Systems, Inc. (RSI) is a nationwide supplier of highway safety products — specifically, guardrail end treatments. Their major competitors are long-established corporate giants with worldwide reach and manpower. RSI retained Farris Marketing in 1999, and the combination of RSI’s product innovation and Farris’s attention-getting marketing was the formula for …

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The Marketing Plan That Kept WRTA Rolling in 2020

2020 was a challenging year, but WRTA had to keep rolling to serve the people of the Mahoning Valley. This video highlights the various marketing projects and campaigns that Farris carried out on behalf of WRTA. Despite the challenges this past year, WRTA’s messaging, service announcements and new initiatives were …

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Meridian HealthCare: from Unknown to Market Leader

Ten years ago, when they were known as Meridian Services and faced numerous challenges that were preventing growth, Meridian’s marketing-savvy CEO knew they needed some expert assistance. So Meridian retained Farris Marketing. Research conducted by Farris showed that one of Meridian’s biggest challenges was low brand awareness. In fact, most …

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