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Does Creativity Still Matter in Marketing?

Baby pictures. We’ve all seen them. When a new parent or grandparent sticks that smartphone under your nose to show you their precious darling, you automatically start to spit out compliments. “He’s definitely his father’s son,” you say, as the proud papa swipes through the first 200 digital images for …

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Farris creates “Discover the Love” campaign for Lillo

Premium Infused Spirits, LLC., makers of Lillo Limoncello and Lillo Coffee Liqueurs, selected Farris Marketing of Boardman for branding and social media marketing. The story of Lillo began more than two decades ago when two Italian priests presented one of the Lillo founders with a generation’s old recipe from their …

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Slang in Ads: Is it Tight or Wack?

I admit I was excited. Six months ago, I bought a new refrigerator, but because of the pandemic, it took three months to come in. The store sent two younger guys to deliver the shiny new appliance to my house. The new fridge was a lot bigger than the old …

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YouTube: Modern Version of Cave Painting

It’s sometime during the Paleolithic Age (aka the Stone Age) near what is now Spain. A cavewoman named Canta and caveman named Lopa are spear fishing in a river. “So Lopa,” says Canta, “What’s new?” “Same ol’, same ol’ for me.” replies Lopa. “But some of our friends saw one …

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AI for Marketing: Usually Helpful, Sometimes Annoying

If you’ve read, heard, or watched any developments in Artificial Intelligence, you’ve probably heard the paranoid whispers that one day an army of AI robots will rise up, take over the world, and enslave the human race. That’s crazy, right? Maybe not. What if… I mean…what if? What if the …

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How Batman beat Superman with brand equity

Years later, as Superman is puttering around his home in the Fortress of Solitude, he tells visitors that he’s happy and enjoys retirement. But Lois Lane, his ageless girlfriend of 70+ years, tells a different story. “He’s OK until he hears about another new Batman movie — then he gets …

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Lessons on Peace and Branding from Oreo

Want to cure the divisiveness in this country? Start by finding common ground. But don’t use words. Just get the opposing sides to sit down across a table from each other. Then give them a mug of ice cold milk — and a dozen or so Oreos. Within minutes, someone …

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