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TV Ads or Digital Marketing: What’s Your Best Bet?

The Gambler was a hit song released in 1978 by country singer Kenny Rogers. Within the lyrics, an old gambler gave advice to a younger man. The popular lines referred to knowing “When to hold ‘em and when to fold ‘em.” But the real message was that “Every hand was …

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Why Is Chick-fil-A Better at Everything?

What would you do? You’ve been shopping all morning with your spouse, going from department store to furniture store to home improvement store, looking for things for your home. Now you’re both hungry. But you have much more shopping to do, and neither of you wants to take the time …

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How to Write Marketing Messages That Really Work

Novelists dream of getting on the New York Times Best Sellers list. Screenwriters picture themselves winning an Oscar and sharing the stage with Robert DeNiro. Songwriters may imagine the applause as they hear their name called at the Grammys. But those of us who write marketing messages imagine the smiling …

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Did Delivery Apps ANSWER a Need or CREATE One?

One of the reasons for the global success of McDonald’s is the low price of its food. If the regular menu isn’t cheap enough, there is plenty of selection on the dollar menu. Another reason for McDonald’s success is speed. Whether you go through the drive through or stand at …

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Are Magazines Still a Viable Media Option?

“The report of my death was an exaggeration,” wrote Mark Twain when asked by correspondent about rumors that he was on his deathbed. Likewise, the reports of the death of magazines has been exaggerated. In fact, magazine readership is up, says Statista, online research specialist. There were 225.2 million magazine …

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Influencer Marketing Is Hot — Will It Work for You?

How many types of marketing have you tried in the past ten years? Did you invest time and money into Social Media marketing? How about Google AdWords? Word-of-mouth Marketing? Did any of those make you rich? If you tried using any of these marketing tools without a complete strategy, careful …

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Is “Clickbait” Really Bad… or Really Good?

Clickbait is like that snack you know is bad for you, yet once you start eating it, you can’t stop. It’s like binge-watching “Breaking Bad” till 2:00 am, even though you have a big presentation the next day. It’s like blowing your budget on a suit and shoes when you …

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Next Growth Market: The Wealthy

Have you noticed? Billionaires are everywhere. We’re practically tripping over them. According to Wikipedia, as of 2018, there are over 2,200 U.S.-dollar billionaires worldwide, with a combined wealth of over $9.1 trillion, up from $7.67 trillion in 2017. According to a 2017 Oxfam report, the top eight richest billionaires own as much …

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