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Did the Pandemic Destroy Customer Loyalty?

Who do you picture when you hear the word “disloyal?” Benedict Arnold? He accepted 10,000 pounds sterling ($2.6 million in today’s dollars) and a commission in the British army to betray the U.S.A. How about mob boss Lenny Strollo? He broke the Omertà— the Mafia code of silence — when …

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Marketing Success With Little or No Paid Media

Marketers— whether working in-house or for an agency — rarely get to determine the marketing budget for their employer or client. Oh, we suggest, we recommend, we even put together elaborate presentations to explain why paid media are necessary to achieve the strategic goals. But in the end, the amount …

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How Brand Marketing Supercharges Growth

Before Steve Jobs, there was George Westinghouse.  Westinghouse, who was from Pittsburgh, became a popular figure in the U.S. when his company was among the first to provide long-distance transmission of electricity. His firm demonstrated its expertise by lighting up an entire city — Great Barrington, Massachusetts — for the …

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Pumped Up By The Pandemic, TeleHealth is Huge/Here to Stay

In the 2002 movie “My Big Fat Greek Wedding,” the bride’s father, Gus Portokalos, would choose a word from just about every conversation and point out its Greek origin — even if it didn’t have one. “Kimono is come from Greek word himona, is mean winter. What do you wear …

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Has Marketing Gone Too Mainstream to Be Effective?

Magicians have an unofficial code that prevents them from telling the public how a trick works. But the prestidigitators who stick to the code are not doing so out of some sense of honor or duty. They keep “how it’s done” under wraps because it makes good economic sense. After …

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Some People Hate Advertising, But Don’t Let That Stop You

Remember waiting for a commercial break in a TV show? You could count on it hitting at a certain time in your favorite show every week. When it did, you sprinted for that snack or drink or bathroom. Sure, Clara asking “Where’s the beef?” was funny the first dozen times …

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Why Business Owners Hate Social Media Marketing

Social Media Marketing — one more marketing panacea that isn’t. Ask most small-business owners what they really think about handling their social media marketing themselves, and most will tell you they would rather do something else — anything else. Social media takes tons of time. It’s aggravating when customers complain …

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