We were on the campus of The Ohio State University. My friend Billy was invited to the campus by a recruiter. Several of us, his teammates went along for fun. “Wow, look at that.” said Billy. The heads of five male high school seniors turned to see a vision. A …
Creative people, myself included, are offended easily and often. Whether it’s a design, a strategy, a video concept or a tagline, if I present it and you don’t like it, my first thought is, “You must be an idiot.” I can’t be wrong about how amazing my creative idea is, …
Taglines can be quite effective for your company or non-profit. They help you stand out from competitors. Often they are more memorable than the brand’s name but they can increase brand awareness and recognition. Taglines position you, helping the audience understand how or what they should think about your organization …
Many service businesses, especially NEW, and unique SERVICE businesses, have trouble branding and positioning themselves. If the target market doesn’t understand what your business does or offers, it’s a real challenge to grow. Take marketing, for example. Ask 10 people to define or describe “professional marketing services,” and you’ll get …
Are you tired of hearing, reading and seeing political attacks between politicians? Does it seem like it’s getting worse? It’s not. Insults and personal attacks have always been a part of American politics. George Washington, considered the father of our country, was attacked so viciously in some newspapers – with …
The song “Brandy,” by the rock group Looking Glass, was the hit #1 at the time. I was in my first (and only) year of college and also working in the produce department of a local grocery store. My major was Marketing, and I was inspired, so I started conducting …
No one wants to pay more taxes, right? Yet many people voluntarily pay more taxes — by voting for tax levies. In Ohio, you can fund levies by adding to real estate taxes or increasing sales taxes on retail purchases. Levies can be temporary taxes that expire in 4 or …
In theory, marketing your product, service or non-profit should be easy. You really have only two components on which to focus — and no, they are not plain or peanut. The M and Ms of marketing are Message and Media. Finding the right combination of message and media is not …
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