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Farris creates new website, video for Diamond Roofing Systems

Diamond Roofing Systems is a full-service roofing company with locations in Warren and Akron, Ohio that provides services for both commercial and residential roofs to customers in North Central and Northeast Ohio and Western Pennsylvania. Farris Marketing created an all-new website for Diamond that includes information about their services and their safety …

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Six Super Lessons From SB 50

What the heck is the big deal about advertising in the Super Bowl anyway? Why are dozens of advertisers willing to pay $5 million for a 30-second commercial? First, it’s the numbers — an average of 111 million watched this year’s game. When you consider the total population of the …

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5 Best and 5 Worst TV Spots of Super Bowl 50

What makes a great Super Bowl ad? If you ask most people what their favorite spot was,they’ll usually describe one that was most entertaining to them. And entertaining spots have value because often they are most talked about and therefore, the most remembered. One of the most successful and talked …

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New Strategies for the New Year

How were the last 12 months for you? How was business, how successful was your marketing program, and how much happiness and joy did you experience outside of work? If you’re like most of us, you probably had a mix of results. So here are suggestions to help you generate …

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Using Words for Fun and Profit

Our job as marketers usually requires using words to communicate, sell, motivate and inform. Sometimes we just run out of them and have to make them up. And popular culture is fickle. It is never satisfied with existing words and phrases, so we constantly evolve and create new words to …

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You Are a Hero…a Marketing Hero

A cute little puppy named Cheddar shuffles down the beach in Ft. Lauderdale, Florida. He’s sniffing and investigating all the sights and sounds. He stops and looks out into the water and sees seagulls swooping down and plucking their fish dinners out of the ocean. Cheddar is just three weeks …

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My Favorite Marketing Mind Tricks

Mind Trick 1: Say your brand name or tag line a different way in order to stand out. “Zoom, zoom,” whispers the little kid, and a snappy little Caribbean-flavored jingle kicks in. It’s the 2003 commercial that launched Mazda’s repositioning back to its roots as a sports car. The whispered “Zoom Zoom” …

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