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Vote for your favorite Super Bowl commercial

You Vote! You Decide! See how your choice matches up to the national polls. Just watch the Super Bowl, then vote, and add a comment if you want. Results will be announced in this space and on social media later this week. If you need a refresher on what some …

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How to Produce Creative Marketing

Having a baby can be an incredibly challenging and exhausting process. As a disclaimer, I admit I have only witnessed this phenomenon — not actually experienced it. But that said, I feel pretty safe in saying that in the vast majority of cases, the person going through the childbirth process …

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17 Simple Marketing Tips for 2017

As you head into 2017, remember that some of the best and most effective marketing tips are often also the most simple. Here is list of my simple-but-effective tips. Not every tip applies to organization but there are at least several that will apply to you. Keep them handy for …

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In Marketing, There’s No “Silver Bullet”

Marketing That Makes a Difference #27 George Farris, CEO of Farris Marketing, points out that there’s no one “silver bullet” that will magically take your marketing efforts to the next level. Instead, you need several different types of bullets in your arsenal in order to succeed. Contact us for more …

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How Did the Media Blow It?

George Farris, CEO of Farris Marketing, talks about the lessons marketing professionals can learn from the failure of the media to accurately predict the results of the 2016 Presidential Election. Visit https://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. …

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Creating Change Is the Boss’s Job

It’s the boss’s job to create change. The boss might be the marketing professional who’s in charge of a department or an account, the CEO or other senior officer who is heavily involved in marketing, or the business owner whose marketing efforts could spell success or failure for his or …

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Which is Better — Traditional or Social Media?

Maybe I’m a soulless, shallow jerk — but I’m NOT a fan of old stuff. Antiques? They’re boring. Famous paintings of royalty in velvety clothes? Snore City. Speaking of royals, after a trip to England, I was asked how I liked London. “Too many old buildings,” I said. “Our pub was …

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Words, Images and Actions That Influence and Convince

It was a shame to disagree with a friend on such a beautiful fall day. Leaves were turning bright gold, shiny orange and chocolate brown. Over a period of weeks, they floated down to a well-worn lawn in front of our house. Then one day, it looked like the trees …

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