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My Favorite Marketing Mind Tricks

Mind Trick 1: Say your brand name or tag line a different way in order to stand out. “Zoom, zoom,” whispers the little kid, and a snappy little Caribbean-flavored jingle kicks in. It’s the 2003 commercial that launched Mazda’s repositioning back to its roots as a sports car. The whispered “Zoom Zoom” …

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Use the Power of New in Your Marketing

Think about this morning. You probably got up from the same bed in the same house you’ve lived in for years. Perhaps you took a morning jog around the neighborhood.You probably run the same route each day because now you know which one works best for you. Your earphones are …

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Keep Your Marketing Machine Running Great

Fast & Loud is an off-beat reality TV show that features a hot rod shop in Dallas called the Gas Monkey Garage. The guys there buy cars, make them into super-fast hot rods and then sell them. Usually, they start with cars are old and beat up. But sometimes they start …

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Monkey See…Monkey Do. Marketing Lessons from the Zoo

Bobo and Elroy, a couple of clever chimps, are hanging around the monkey bars. As usual, the subject of human behavior comes up. “I can’t believe humans say we try to imitate them,” says Bobo. “Yeah,” says his buddy Elroy. “Have you seen the scowl on Donald Trump’s face when …

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Bring in 350,000 Customers in Six Days

Promoting major seasonal events, like county fairs, has one big drawback — the weather. When it gets too cold, too hot or too rainy, visitors (aka the customers) stay home in large numbers. A few bad weather days can make the difference between a successful year or a bust. So …

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Five Marketing Lessons from Grade School

Do you remember how you felt when you were young as the summer began to fade? You started thinking about heading back to school with a mix of excitement and dread. Maybe you were heading to a new building as you moved up a grade. All kinds of questions popped …

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Farris selected for BSHM Architects Website Revamp

Farris first created a website for the Youngstown- and Columbus-based architectural firm BSHM several years ago. It is now being given a new look and added functionality through technology that will enable company personnel to make additions and changes to the site. An extensive portfolio of over 100 projects the …

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