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Using Facebook’s Bluetooth Beacon to Connect with Customers

Look around the next time you’re at a restaurant, the mall, a baseball game or a movie theatre. Almost everyone has a smartphone in their hand. People want information at their fingertips and at a moment’s notice — and that’s how they get it. Supplying some of the largest chunks …

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The Brand Experience Creates Your Brand Image

Everyone wants a great Brand Image. They want their product or service or organization to be in demand, popular, desired, and the envy of all the competition. Sounds a lot like what we boys wanted when we were in junior high. Back then everyone had a suggestion on how you could …

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Heidi Daniel Named Librarian of the Year

Heidi Daniel, director of the Public Library of Youngstown and Mahoning County,  has been named Librarian of the Year by the Ohio Library Council. The award honors a librarian whose recent accomplishments have impacted the library profession and library service. Heidi was chosen for the honor from among the approximately …

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Farris Will Create a New Website for Medina Municipal Court

Farris Marketing has been selected to create a new website for the Medina Municipal Court in Medina County, Ohio. The new site, which is being completely reorganized and redesigned by Farris, will feature easier navigation and greater visual appeal. The website will provide detailed information about the Court’s divisions and …

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The Real Risks of Running Flash on Your Website

Not long ago, I received an email from a client who was concerned about Flash. Facebook recently urged Adobe to kill off Flash — their nearly 20-year-old platform —citing security vulnerabilities among other reasons. Google and Mozilla, developers of the popular web browsers Chrome and Firefox, also made announcements that …

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Farris Selected by OAM for Web Project

Farris Marketing recently completed a large and complex website project for the Ohio Association of Magistrates (OAM). This statewide organization represents the interests of over 500 Magistrates in Ohio. Farris designed a completely new database-driven website for OAM with many enhanced capabilities, including searchable profiles of all Ohio Magistrates. Like …

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Develop a Brand Name with Bark and Bite

Choosing a brand name or changing your existing brand name is challenging. I’m always looking to develop a name that has “Bark” — grabs attention and stands out from the crowd and also“Bite” — it grabs you with emotion or some other connection. There is much speculation out there as …

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Farris Selected by VacQua Industrial Services

Farris Marketing recently completed marketing projects on behalf of VacQua Industrial Services. This Youngstown firm specializes in hydro excavating, dry ice cleaning, industrial vacuuming, water blasting and pressure washing surface cleaning. Farris designed a new, visually appealing website for VacQua and also created direct mail materials. All Farris-designed websites include …

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