Your business is not special. I’m sorry if that hurts your feelings, but it’s not. I don’t care how many people you employ, how long you’ve been in business or how many awards you’ve received from Rotary or your trade association. Consider these facts: According to SBA.gov, there are 23 …
We decided to have a little fun with the print advertising that we place in The Business Journal to bring attention to an issue that is slipping by many organizations. A large portion of the people that view the organization’s website are viewing it on a cell phone or tablet. Both …
“What kind of animal is this?” asks my 2 1/2 year-old grandson Nico. He and his one-year-old sister Ava are sitting on my lap while we’re reading a children’s animal book. Nico is pointing to the photo of a strange-looking creature. “That’s a platypus.” I say after double-checking the caption. …
For more than three decades, they have been known as MVEDC. But they were not known by many and even fewer knew what services they offered. That’s a shame because they do important work. The Mahoning Valley Economic Development Corporation is a partnership of public and private interests focused on …
Could your organization continue marketing its products or services during the annual 24-hour “Digital Detox” known as The National Day of Unplugging? Maybe the question is “Should you?” Would your efforts be effective without electronic and digital media? This year’s event started Friday, March 7 at sundown and ended at …
OK, everybody sing along with me to the tune of “The Locomotion.” (Check YouTube if you want to hear it.) Everybody’s doing a brand new thing now Come on baby, do some Social Media I know you’ll get to like it if you give it a chance now Come on …
Were the 2014 SuperBowl mistakes or money makers? There were plenty of both. None of the spots hit it out of the ballpark like the first E-Trade baby spots, but everyone had favorites. A good TV spot should stand out, connect with the audience and have some call to action …
The new year is right around the corner. What changes are you going to make in your marketing in 2014? What changes are you going to make in your life? Everyone believes they need to make big changes but the only big change you need is the change to your …
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