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Creating Desire to Increase Sales

I’m a rat — a big, fat rat. My whiskers are twitching, my beady black eyes are focused and my leathery gray tail is curled up under me. Right now, I’m excited because I smell something. I think it’s cheese. Oh, I want that cheese so bad. I wish I …

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Find and Cultivate Your Ultra-Customers

Most of the stuff you own is stuff you don’t need. Let me repeat that. Most of the stuff you own is stuff you don’t need. I’m talking like 70% of your stuff. You don’t need it now — and probably never did. In fact, most of us could throw …

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Rebranding Non-Profit Organizations

Joe Shorokey, CEO of Alta Care Group joins George Farris, CEO and Senior Brand Coach at Farris Marketing, to talk about rebranding non-profit organizations — and specifically, Joe’s organization, which had been known as D&E Counseling for over 40 years. They review the pros and cons of rebranding and the biggest obstacles to rebranding — …

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WRTA hires Farris to Increase Ridership

Farris Marketing was retained by the Western Reserve Transit Authority (WRTA), the public transit authority for Mahoning County and the City of Youngstown, to develop and implement a new branding and ridership campaign. “Every day, 5,000 county residents use our service. Yet so many more need it and don’t use …

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Superhero Marketing For Us Mortals

Faster than streaming video. More powerful than a Donald Trump Tweet. Able to leap annual sales records in a single weekend. Look! Up in the sky. It’s a drone. A boosted Facebook post. Wait… It’s Superhero Marketing! Yes, it’s Superhero Marketing, strange visitor from another planet who came to earth …

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Sustained Growth, New Clients and Services at Farris Marketing in 2016

Farris Marketing, founded in 1982, continued sustained growth in 2016 as full-service marketing and branding consultants. Farris Marketing prides itself on strong relationships with its both corporate and non-profit clients — some going back almost 15 years. “You can’t retain clients for as long as we do with service alone,” …

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Farris Marketing Adds Multiple Clients to Its Diverse Roster

Farris Marketing has added three new clients and begun an new initiative for a longtime client. Mickey Mart Food Stores Mickey Mart Food Stores operates 38 convenience stores in north-central Ohio from its headquarters in Milan, Ohio. Farris is handling web, social media and branding. RothBlair A Youngstown-based law firm …

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