Blog

Q & A Brainstorm

Some people might call it brainstorm. But don’t get excited. It’s probably more of a “brain-light shower.” When readers contact me on social media or via email, I usually reply to questions via whichever medium was used to ask the question. But it occurred to me that, since many people …

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Four Lessons I Learned at the Beach

The ocean does a lot of false advertising. “Come and visit me,” it beckons. “I will relax you. You will be rested.” If that message was not false, then at very least, it was targeted for some other demographic than me. While I was at the beach this past Labor …

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The #5BiggestMistakes in Social Media Marketing

Social Media Marketing can be a great asset to your business or nonprofit. But there are right and wrong ways to go about it. George Farris, CEO of Farris Marketing, takes about the five biggest Social Marketing mistakes — and how you can avoid making them. …

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Six Marketing Objectives You Must Achieve

As a brand coach, I usually help clients set long-term goals. And the two most important goals I can help them set are for becoming Strong and Profitable. Of course, you want a strong, sustainable brand. And of course, you need to be profitable. That makes sense. So why are organizations so unprepared when …

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Attracting Believers, Fans and Advocates

Does the thought of having “fans” for your product or service seem far-fetched? After all, your fans have to buy your product and pay for it. So is that even possible? Yes. You can have fans…and believers and advocates, too. And the way you develop them may surprise you. Of course …

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Use POV Presentations to Help You Win

O’Hare Airport in Chicago is not the greatest place to give a presentation, but I was invited to speak at special event for which water utility industry professionals flew into the airport for a day of talks and then flew out. My talk was the fifth of the day (out …

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