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In Marketing, There’s No “Silver Bullet”

Marketing That Makes a Difference #27 George Farris, CEO of Farris Marketing, points out that there’s no one “silver bullet” that will magically take your marketing efforts to the next level. Instead, you need several different types of bullets in your arsenal in order to succeed. Contact us for more …

How Did the Media Blow It?

George Farris, CEO of Farris Marketing, talks about the lessons marketing professionals can learn from the failure of the media to accurately predict the results of the 2016 Presidential Election. Visit https://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. …

Creating Change Is the Boss’s Job

Portrait of attractive confident business lady at her workplace

It’s the boss’s job to create change. The boss might be the marketing professional who’s in charge of a department or an account, the CEO or other senior officer who is heavily involved in marketing, or the business owner whose marketing efforts could spell success or failure for his or …

Which is Better — Traditional or Social Media?

Young male twins wearing formal and casual attire, portrait, close-up

Maybe I’m a soulless, shallow jerk — but I’m NOT a fan of old stuff. Antiques? They’re boring. Famous paintings of royalty in velvety clothes? Snore City. Speaking of royals, after a trip to England, I was asked how I liked London. “Too many old buildings,” I said. “Our pub was …

Words, Images and Actions That Influence and Convince

It was a shame to disagree with a friend on such a beautiful fall day. Leaves were turning bright gold, shiny orange and chocolate brown. Over a period of weeks, they floated down to a well-worn lawn in front of our house. Then one day, it looked like the trees …

Social Media Marketing in 2017

Social Media Marketing trends to expect in 2017

Dear Reader: The year “2017” in the headline isn’t a typo. Halloween merchandise has been on store shelves for three months. Christmas merchandise started popping up right after Labor Day. So I’d say the time is right to be looking at Social Media Marketing Trends for 2017. You might also …

Q & A Brainstorm

Some people might call it brainstorm. But don’t get excited. It’s probably more of a “brain-light shower.” When readers contact me on social media or via email, I usually reply to questions via whichever medium was used to ask the question. But it occurred to me that, since many people …

Four Lessons I Learned at the Beach

The ocean does a lot of false advertising. “Come and visit me,” it beckons. “I will relax you. You will be rested.” If that message was not false, then at very least, it was targeted for some other demographic than me. While I was at the beach this past Labor …