“Leadership” is an often-used word in job descriptions and the mission statements of companies and non-profit organizations. Great leadership is usually linked to the success of the organization. That’s appropriate.
But many successful people will tell you that leadership goes beyond the bottom line. Leadership is also about teaching, sharing and developing people in the organization’s workforce. The more involved the CEO is in this process, the better.
One such CEO is Larry Moliterno of Meridian HealthCare. Moliterno personally teaches a Leadership Academy at Meridian for employees who aspire to leadership positions.
Meridian sponsored the Power of Care Leadership (POCL) series of videos and podcasts, hosted by Larry. Farris Marketing created and produced the series.
One concept Farris developed in the POCL series was asking local leaders to share some of their favorite books and podcasts. We had a great response to this effort. For this column, I cherry-picked a dozen of the responses from those who are local “marketing-savvy” leaders.
Marketing-savvy leaders take an active role in positioning, promoting and growing their organizations.
In the following space, these local leaders share the sources they seek for inspiration and knowledge.
Mayor of the City of Struthers
Mayor “Cat” Cercone-Miller’s favorite podcast is Simon Arias’ “Grind Cast.” As you may know, Cercone-Miller is the first female and the youngest mayor to take the top office in Struthers.
Owner/Operator of Covelli Enterprises
The book Sam recommends: “The Winners Manual for the Game of Life” by Jim Tressel.
CEO, Youngstown Business Incubator
Recommended book: “Emotional Intelligence: Why It Can Matter More Than IQ” by Daniel Goleman.
Executive Director of the Public Library
One of (the many) books Aimee recommends: “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown.
President/CEO of Revenue Development Resources
Mark (who now makes Dallas, Texas his personal and business home) recommends: “Our Iceberg Is Melting” by John Kotter.
CEO of Youngstown Publishing Company — publishers of The Business Journal
Jeff recommended this book: “The Ride of a Lifetime” by Bob Iger (former CEO of The Walt Disney Company).
President of Advantage Video Productions
Chris recommends this book: “First Things First” by Steven Covey.
Executive Director of Eastgate Regional Council of Governments
Jim recommends “The 21 Irrefutable Laws of Leadership” by John C. Maxwell.
Julie Michael Smith
Vice President of Vista AST
Julie’s preferred podcast is the New York Times Daily Podcast.
Managing Member at HD Davis CPAs
Tim is also the founder of White Glove Payroll and a partner in Youngstown Clothing Company. Tim’s preferred podcast: “How I Built This” with Guy Raz.
Owner of Platt Insurance
Ellie’s book recommendation: “Atomic Habits” by James Clear.
Founder of Learn Map
The book Elijah recommends: “The Maxwell Leadership Bible” by John C. Maxwell.
What book would I recommend today?
“Tribe of Mentors” by Timothy Ferriss, a compilation of tools, tactics and habits from 130+ of the world’s top performers.
As far as podcasts go, “Business Wars” by Wondery is my favorite. The podcast is far and away the most informative and entertaining I’ve heard.
If you need an additional incentive for sharing information and knowledge, you should know that helping others in this manner also benefits the positioning of your organization — so it’s a win-win situation.