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Need One Idea? Ask Many Questions

“What kind of animal is this?” asks my 2 1/2 year-old grandson Nico. He and his one-year-old sister Ava are sitting on my lap while we’re reading a children’s animal book. Nico is pointing to the photo of  a strange-looking creature. “That’s a platypus.” I say after double-checking the caption. …

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Farris Develops GrowBIZFund.com

For more than three decades, they have been known as MVEDC. But they were not known by many and even fewer knew what services they offered. That’s a shame because they do important work. The Mahoning Valley Economic Development Corporation is a partnership of public and private interests focused on …

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Marketing During the National Day of Unplugging

Could your organization continue marketing its products or services during the annual 24-hour “Digital Detox” known as The National Day of Unplugging? Maybe the question is “Should you?” Would your efforts be effective without electronic and digital media? This year’s event started Friday, March 7 at sundown and ended at …

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Come on Baby, Do Social Media Marketing With Me

OK, everybody sing along with me to the tune of “The Locomotion.” (Check YouTube if you want to hear it.) Everybody’s doing a brand new thing now Come on baby, do some Social Media I know you’ll get to like it if you give it a chance now Come on …

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SuperBowl Ads — Mistakes or Money Makers?

Were the 2014 SuperBowl mistakes or money makers? There were plenty of both. None of the spots hit it out of the ballpark like the first E-Trade baby spots, but everyone had favorites. A good TV spot should stand out, connect with the audience and have some call to action …

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17 Things to Think About Before the New Year

The new year is right around the corner. What changes are you going to make in your marketing in 2014? What changes are you going to make in your life? Everyone believes they need to make big changes but the only big change you need is the change to your …

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Good Sales Messages Start With a Good Value Proposition

Every once in a while, the CEO of an organization should have to make a few new business sales calls. Yes, cold calls (gasp!). The CEO should not imitate an episode of “Undercover Boss” by making the call anonymously. And he or she should not be calling friends, associates and …

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Mooney Indoor Billboards

This is a series of “indoor billboards” we developed for Cardinal Mooney High School. They are displayed in hallways throughout the school. The goal is to inspire students and teachers every day. They also appeal to prospective students and parents who tour the school. Note these are draft mock ups. …

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