Everyone wants a great Brand Image. They want their product or service or organization to be in demand, popular, desired, and the envy of all the competition. Sounds a lot like what we boys wanted when we were in junior high. Back then everyone had a suggestion on how you could …
Heidi Daniel, director of the Public Library of Youngstown and Mahoning County, has been named Librarian of the Year by the Ohio Library Council. The award honors a librarian whose recent accomplishments have impacted the library profession and library service. Heidi was chosen for the honor from among the approximately …
Farris Marketing has been selected to create a new website for the Medina Municipal Court in Medina County, Ohio. The new site, which is being completely reorganized and redesigned by Farris, will feature easier navigation and greater visual appeal. The website will provide detailed information about the Court’s divisions and …
Not long ago, I received an email from a client who was concerned about Flash. Facebook recently urged Adobe to kill off Flash — their nearly 20-year-old platform —citing security vulnerabilities among other reasons. Google and Mozilla, developers of the popular web browsers Chrome and Firefox, also made announcements that …
Farris Marketing recently completed a large and complex website project for the Ohio Association of Magistrates (OAM). This statewide organization represents the interests of over 500 Magistrates in Ohio. Farris designed a completely new database-driven website for OAM with many enhanced capabilities, including searchable profiles of all Ohio Magistrates. Like …
Choosing a brand name or changing your existing brand name is challenging. I’m always looking to develop a name that has “Bark” — grabs attention and stands out from the crowd and also“Bite” — it grabs you with emotion or some other connection. There is much speculation out there as …
Farris Marketing recently completed marketing projects on behalf of VacQua Industrial Services. This Youngstown firm specializes in hydro excavating, dry ice cleaning, industrial vacuuming, water blasting and pressure washing surface cleaning. Farris designed a new, visually appealing website for VacQua and also created direct mail materials. All Farris-designed websites include …
Penn-Northwest Development Corporation (PNDC) is an agency whose goal is to bring new businesses to Mercer County by connecting them with government programs such as loans, tax incentives and low-cost land. PNDC selected Farris Marketing for several initiatives to help them achieve that goal. Farris created a microwebsite (MakeItInMercerCounty.com) that …
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