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Handling Media Interviews Like A Pro

“Scott, did you murder your wife?” shouted the reporter. Scott Peterson ignored the question and hurried to his car. Rumors started to surface that he was going to be arrested and he didn’t want to answer questions. Most business owners and executives will never face a scenario like Scott Peterson, …

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Success in Social Media Marketing

If you want the best chance of being successful at social media marketing, you need to first understand and acknowledge that you’re using social media as a tool. This is work, not play. It will take time and effort. That’s not to say you can’t have fun with it, or …

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Becoming a Super Brand – Dos and Dont’s

Your brand is not your product, service or company. Your brand is how people recognize your product, service or company and what they think about it. Branding is a function of marketing. And let’s face it, the super brands usually become super brands because of their marketing. A super brand …

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You Just Need A Better Marketing Message

Your business is not special. I’m sorry if that hurts your feelings, but it’s not. I don’t care how many people you employ, how long you’ve been in business or how many awards you’ve received from Rotary or your trade association. Consider these facts: According to SBA.gov, there are 23 …

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Our Seriously Ugly Dude Mobile Website Ad

We decided to have a little fun with the print advertising that we place in The Business Journal to bring attention to an issue that is slipping by many organizations. A large portion of the people that view the organization’s website are viewing it on a cell phone or tablet. Both …

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Need One Idea? Ask Many Questions

“What kind of animal is this?” asks my 2 1/2 year-old grandson Nico. He and his one-year-old sister Ava are sitting on my lap while we’re reading a children’s animal book. Nico is pointing to the photo of  a strange-looking creature. “That’s a platypus.” I say after double-checking the caption. …

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Farris Develops GrowBIZFund.com

For more than three decades, they have been known as MVEDC. But they were not known by many and even fewer knew what services they offered. That’s a shame because they do important work. The Mahoning Valley Economic Development Corporation is a partnership of public and private interests focused on …

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Marketing During the National Day of Unplugging

Could your organization continue marketing its products or services during the annual 24-hour “Digital Detox” known as The National Day of Unplugging? Maybe the question is “Should you?” Would your efforts be effective without electronic and digital media? This year’s event started Friday, March 7 at sundown and ended at …

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