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THE ULTIMATE BRAND: THE FIRST GRANDCHILD

Starbuck’s, McDonald’s, Mercedes, BMW, Nike, Reebok, Budweiser, Coors, Raisin Bran, Special K, ESPN, NFL, Home Depot, Loews, Macy’s, Target and dozens of other brand names are well known to me.  But yesterday, all of these names faded away. A new name overtook every brand I ever knew: Nico. NICO was …

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AVOID THE SOCIAL MEDIA RUMOR TRAP

Using social media such as Facebook for business and non-profit organizations can be a trap of sorts. You want to interact with customers and prospects — but unlike paid media, messages and responses are more difficult to manage. CEOs are concerned that a nasty rumor will be planted by a …

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Me + Senator Schiavoni do TV spot for Our Valley Cooks

Senator Joe Schiavoni and I are on the end of this commercial promoting Our Valley Cooks for Kids. The event is the annual fundraiser for drug prevention programs for kids in the Valley and it is put on by Farris client Meridian Community Care. We are proud to be a …

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SHOULD YOU GO ON A TALK SHOW?

SHOULD YOU GO ON A RADIO TALK SHOW?That depends. If you are representing a cause such as a non-profit or a levy, you need to understand the view of the host of the radio show before you go on the air with him or her. Understand that in most cases, …

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