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Marketing Madness: Winning Works Wonders

By Anthony Farris and George Farris Small colleges all across America work hard to recruit new students each year. Their marketing teams set up displays at college day forums, host open house events, send direct mail to qualified prospects, post clever and inspiring billboards. They appeal to alumni to encourage …

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Pay Attention to Podcast Popularity

I walked into the tiny reception area of my friend Jimmy’s office and saw the receptionist Marge at her desk. She’s a Russian immigrant in her early 80s who thinks retirement is for lazy people. Marge’s brass blonde hair is spun into an amazing beehive hairdo.  We chat for a …

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Marketing Lessons from Genghis Khan

If you were asked to name a marketing genius, who comes to mind? Would it be Apple’s Steve Jobs, who created beautiful consumer tech and our desire to own it? How about Amazon’s Jeff Bezos, who literally changed the way the world shops? Or, SpaceX and Tesla’s Elon Musk, who …

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How Celebs and CEOs Have Disrupted the News Media

“Never pick a fight with people who buy ink by the barrel.” is a quote often attributed to Mark Twain. It’s a warning, telling us to stay on the good side of newspaper publishers. The people who ran newspapers were powerful and could make you a hero or a reprobate …

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Annual List of Top Marketing Quotes Includes Advice from Farris CEO 

Words of advice from George Farris, President/CEO of Farris Marketing, are cited in a popular annual list of the nation’s best marketing quotes.  365 Marketing Quotes to Keep You Fired Up All Year is published online each year by skyword.com, the leading content platform company for national brands such as Campbell’s …

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Jeans Makers Turn Blue as Athleisure Goes for Gold

What drives changes in fashion? Is it changing tastes, art, environment or functionality? Nope. Those are the consumer excuses for purchasing the new items. Most changes in fashion are generated by entrepreneurs who envision an opportunity. Looking back, the women and men who are the founders of some of these …

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Did the Pandemic Destroy Customer Loyalty?

Who do you picture when you hear the word “disloyal?” Benedict Arnold? He accepted 10,000 pounds sterling ($2.6 million in today’s dollars) and a commission in the British army to betray the U.S.A. How about mob boss Lenny Strollo? He broke the Omertà— the Mafia code of silence — when he turned …

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