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Influencer Marketing Is Hot — Will It Work for You?

How many types of marketing have you tried in the past ten years? Did you invest time and money into Social Media marketing? How about Google AdWords? Word-of-mouth Marketing? Did any of those make you rich? If you tried using any of these marketing tools without a complete strategy, careful …

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Is “Clickbait” Really Bad… or Really Good?

Clickbait is like that snack you know is bad for you, yet once you start eating it, you can’t stop. It’s like binge-watching “Breaking Bad” till 2:00 am, even though you have a big presentation the next day. It’s like blowing your budget on a suit and shoes when you …

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Next Growth Market: The Wealthy

Have you noticed? Billionaires are everywhere. We’re practically tripping over them. According to Wikipedia, as of 2018, there are over 2,200 U.S.-dollar billionaires worldwide, with a combined wealth of over $9.1 trillion, up from $7.67 trillion in 2017. According to a 2017 Oxfam report, the top eight richest billionaires own as much …

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Will Social Media Stars Outshine TV Stars?

Michael Scott, sales manager of the Scranton, PA office of paper seller Dunder Mifflin, wanted people to know he was not perfect. “Guess what, I have flaws,” said Scott. “What are they? Oh, I don’t know. I sing in the shower. Sometimes I spend too much time volunteering. Occasionally I’ll …

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Unscrew Your Marketing Strategy with Focus

Is your marketing achieving decent results but getting messy and unfocused? One month you’re trying to get more sales for a specific product or service line. Next month you’re trying create awareness of the CEO’s new initiative. It seems that every department or division head is clamoring for more attention …

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Do Celebrity Endorsements Really Work?

If you watch a prime-time broadcast network show or NFL game, it’s almost impossible to avoid seeing multiple Capital One credit card commercials with Samuel Jackson doing his tough-guy act and asking sarcastically, “Now what’s in your wallet?” It seems like it’s on 30 times an hour. Jackson has now …

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Risk of Loss = Greater Response

The most important marketing lessons are often taught in everyday life. I learned about the power of risk avoidance from my high school football coach. Halfway through my senior season, our team was undefeated. We were on course for a league championship and state honors. Yet even though we were …

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Has the Retail Industry finally died?

It’s not fake news if you see it with your own eyes. And for the last couple years, you’ve seen many store closings in your hometown, local mall and shopping centers. And you’ve seen multiple news reports of major retailers closing doors in record numbers. High profile giants like Macy’s, …

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