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Can You Keep Your Brand Name BUT Change What You Sell?

Have you ever been on vacation or a business trip and spotted someone you recognized? Sometimes it’s hard to believe it’s really the person you know because they seem so out of place. I had that same experience while watching the Denver Nuggets crush the Lakers in a NBA playoff …

How Great Marketing Makes Retailers Rich

If you were starting a business right now, what type would it be? Would you choose a business that’s web-based — maybe a cool app or something that sells unique products online? And hey, if you’re going to invest in your own business, you want it to be a business …

Brand Longevity: A Sweet Lesson From Cinnabon

Did you ever invite friends to your house but forget to check with your spouse? Maybe you were going to watch the big game or play some corn-hole in the back yard or ping-pong on the table in the basement. “What are you doing for food?” your smarter half asks. …

Increasing Your B2B Sales in 2023

“How did those idiots land a such a huge contract from XYZ?” you ask yourself. “Those idiots” are your competitors, of course. Since you asked yourself the question, you might as well answer it. “I’ll bet they have an uncle who is a big shot at XYZ.” But according to …

Social Media Stats That Matter to Marketers

What do you say when your child complains about their math homework and asks, “When will I ever need to know what 2,247.67 divided by 96.7 equals — when will I ever use that?” You probably say something like, “You won’t need to know that exact answer, but it’s helpful …

Should You Change Your Brand Name or Logo?

“What’s in a name? That which we call a rose, by any other word would smell as sweet.” So declares Juliet in Shakespeare’s classic story of Romeo and Juliet. Juliet seems to argue that it does not matter that Romeo’s family name is Montague — the hated rivals of her …

What Should You Post On Social Media?

“Be careful what you wish for. “ Have you heard that one before? Sure you have. If you owned or handled the marketing a small business in the 80’s or 90’s, I’ll bet you wished for a new type of media. You wished you could reach your market someway that …

RX Drug Ads: Side Effects Include Million-Dollar Budgets

You’re watching the game alone at home while your spouse is shopping, and your kids are with friends. Ten minutes into the first quarter, your pizza is delivered. As you sit down and lift that first slice to your mouth, as a time out is called. A commercial for a …