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English Monarchs: Are They Mascots or Masterful Branding?

Seems a little silly, doesn’t it? A little old lady, wearing a crown, walks out on to the balcony of Buckingham Palace. For next ten minutes, the late Queen Elizabeth offers her royal wave to thousands of her adoring English subjects, many whom have waited hours just to see that …

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Tattoo Industry Tips: How to Make Money Coming and Going

Tony Soprano parked his Chevy Suburban in front of Grab & Go Liquor. As he walked into the store, two policemen were leaving.  “He’s all yours.” said one of the cops.  Tony gives them a thumbs up. When Tony sees the store owner, he says, “Hey Mr. Quan, I’m sorry …

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How to Defy Industry Image and Kill the Competition

Imagine you’re picking up your “perfect angel” seven-year-old daughter from a birthday party of one of her school friends. You walk in and see a drowsy kid on a couch. Another is stuffing his face with cake, while one appears to be puking. Not that unusual for a kid’s party. …

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“New & Different” Sells Better In A Crowded Market

How do you increase sales when the market is nearly saturated with products similar to yours? One way is to produce another version of your product that appeals to a new or wider market. That’s what Miller Beer did in the 70s, when they took advantage of the new fitness …

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What Makes Your Advertising Memorable?

84% of TV commercials viewed by consumers are either not remembered or not attributed to the advertiser reports a study by Ipsos Market Research. Ouch! If you’ve got a lot of the budget tied up on the tube, that statistic has to hurt. But it’s not just ads on TV …

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Should Your CEO Be In Your Ads?

Paid advertising has some fundamental goals.  You want to stand out from other ads, differentiate your product, increase brand recognition, and add value to your brand. You also want to move viewers to act  — make an immediate purchase or seek more information.. But achieving these goals is no easy …

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The Billion-Dollar Brand Built Brick-By-Brick

Who the #1 toy manufacturer in the world? Take a guess. Is it Xbox? Meta (aka Facebook) — makers of the Occulus Quest Virtual Reality headsets and games? It has to be a company that makes something electronic or high-tech — like drones, right? Wrong. The #1 toy company in …

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Movie Theaters: Back From the Dead?

 “The reports of my death are greatly exaggerated,” is a quote often attributed to author Mark Twain when told about rumors that he was gravely ill and died while on a speaking tour. A similar exaggeration may have been applied to the movie theater industry during the COVID 19 pandemic. …

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