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How Batman beat Superman with brand equity

Years later, as Superman is puttering around his home in the Fortress of Solitude, he tells visitors that he’s happy and enjoys retirement. But Lois Lane, his ageless girlfriend of 70+ years, tells a different story. “He’s OK until he hears about another new Batman movie — then he gets …

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Lessons on Peace and Branding from Oreo

Want to cure the divisiveness in this country? Start by finding common ground. But don’t use words. Just get the opposing sides to sit down across a table from each other. Then give them a mug of ice cold milk — and a dozen or so Oreos. Within minutes, someone …

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Estée Lauder: Female Guerrilla Marketer 

Are you awed by the marketing savvy, strength, and perseverance of visionaries like Steve Jobs, Elon Musk, and Jeff Bezos? Does their commitment to building their respective brands (Apple, Tesla, and Amazon) into culture-changing powerhouses impress you? You should be impressed— considering their innovative, aggressive, unrelenting styles. Yet, if Jobs, …

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Brag About Your Brand to Build More Business

Does the word “brag” in the headline above bother you?  Does the idea of “bragging” about yourself or your brand make you uncomfortable?  That’s not surprising.  Many people put bragging in the same category as the “G word” (Greed).  Neither is illegal, but many of us are of the opinion …

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Do April Fools Gags Bring in Business for Brands?

If the April Fools gag works, the benefits to the brand of a well-thought out and successful April first joke are numerous. You get publicity. The brand name is mentioned in social media and around the virtual water cooler. If done right, you can increase awareness, generate interest and revenue, …

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Books and Podcasts Recommended by Local Leaders

“Leadership” is an often-used word in job descriptions and the mission statements of companies and non-profit organizations. Great leadership is usually linked to the success of the organization. That’s appropriate. But many successful people will tell you that leadership goes beyond the bottom line. Leadership is also about teaching, sharing …

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Marketing Madness: Winning Works Wonders

By Anthony Farris and George Farris Small colleges all across America work hard to recruit new students each year. Their marketing teams set up displays at college day forums, host open house events, send direct mail to qualified prospects, post clever and inspiring billboards. They appeal to alumni to encourage …

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