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Make It Easy and They Will Buy

The song “Brandy,” by the rock group Looking Glass, was the hit #1 at the time. I was in my first (and only) year of college and also working in the produce department of a local grocery store. My major was Marketing, and I was inspired, so I started conducting …

Convincing Voters to Pay More and Make a Difference

No one wants to pay more taxes, right? Yet many people voluntarily pay more taxes — by voting for tax levies. In Ohio, you can fund levies by adding to real estate taxes or increasing sales taxes on retail purchases. Levies can be temporary taxes that expire in 4 or …

M & Ms — The Sweet Spot of Marketing

In theory, marketing your product, service or non-profit should be easy. You really have only two components on which to focus — and no, they are not plain or peanut. The M and Ms of marketing are Message and Media. Finding the right combination of message and media is not …

Farris Develops Successful Third Annual WRTA Campaign

Farris Marketing is proud to be a part of developing community engagement campaigns for our clients, including the Western Reserve Transit Authority (WRTA). This April marked the third year of putting on the Give Local Small Business a Lift campaign and kick-off event. This year’s campaign proved to be the …

Differentiation: The Key to Selling More

Do you believe your company’s product is better than your competitor’s product? If so, do yourself a favor and don’t say that in your marketing. Woah, relax! Don’t get your blood pressure up. Indignation will only lead to an increase in your health insurance rates, not your sales. Your belief …

How Strong Is Your Social Media? Use This Test To Find Out.

In 2003, a Harvard freshman named Mark Zuckerberg became a campus celebrity by creating FaceMash, a website that students could use to vote on which of two randomly selected Harvard women was more attractive. Not surprisingly, it quickly ran afoul of both the administration and several women’s groups. Still, the …

Research, Surveys and Insights

LIMITED TIME OFFER! Interactive Online Survey with development processing and tabulation of up to 100 surveys for just $399. What’s Included— 30-day campaign Weekly reports Eight questions with up to five multiple-choice answers each using our template or creating your own Area for comments Respondent background (name, gender, age, location, …

ADVERTORIALS: Selling Down The Rabbit Hole

Guess what? “Hollywood’s Exotic Secret for Weight Loss” is no longer a secret. According to an article by Slimming Research Group News, there is a substance that reduces your belly, arm and back fat while you sleep! This “life-changing” substance is found in a product called Puravive. All you have …