Blog

Makenna Ozenghar Joins Farris Marketing Team

Farris Marketing is pleased to welcome its newest employee, Makenna Ozenghar. Ms. Ozenghar will serve as an Account Manager and Social Media/Digital Marketing Specialist. Makenna Ozenghar received a Bachelor of Arts degree in 2019 from Capital University in Columbus, with a double major in Communications and Public Relations and a minor in …

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Make More Sales by Making It Easier to Buy

The grocery store manager looked at me and said, “Farris, you’re on ‘put backs.’ Start with that cart.” He pointed to a shopping cart overflowing with groceries, meats and dairy products. It had growing pool of melted Neapolitan-flavor Borden’s ice cream underneath. “And, clean up that ice cream.” he added. …

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Who is Still Shopping in Retail Stores?

I took a straw poll yesterday. I wanted to know what portion of the retail business in the U.S. was now online.  By the way, do you know why it’s called a “straw” poll?  Wikipedia says it may allude to a straw (thin plant stalk) held up to see in what direction …

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TV Ads or Digital Marketing: What’s Your Best Bet?

The Gambler was a hit song released in 1978 by country singer Kenny Rogers. Within the lyrics, an old gambler gave advice to a younger man. The popular lines referred to knowing “When to hold ‘em and when to fold ‘em.” But the real message was that “Every hand was …

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Why Is Chick-fil-A Better at Everything?

What would you do? You’ve been shopping all morning with your spouse, going from department store to furniture store to home improvement store, looking for things for your home. Now you’re both hungry. But you have much more shopping to do, and neither of you wants to take the time …

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How to Write Marketing Messages That Really Work

Novelists dream of getting on the New York Times Best Sellers list. Screenwriters picture themselves winning an Oscar and sharing the stage with Robert DeNiro. Songwriters may imagine the applause as they hear their name called at the Grammys. But those of us who write marketing messages imagine the smiling …

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Did Delivery Apps ANSWER a Need or CREATE One?

One of the reasons for the global success of McDonald’s is the low price of its food. If the regular menu isn’t cheap enough, there is plenty of selection on the dollar menu. Another reason for McDonald’s success is speed. Whether you go through the drive through or stand at …

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Are Magazines Still a Viable Media Option?

“The report of my death was an exaggeration,” wrote Mark Twain when asked by correspondent about rumors that he was on his deathbed. Likewise, the reports of the death of magazines has been exaggerated. In fact, magazine readership is up, says Statista, online research specialist. There were 225.2 million magazine …

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