• Translate:
  • English English Spanish Spanish

Blog

AI for Marketing: Usually Helpful, Sometimes Annoying

If you’ve read, heard, or watched any developments in Artificial Intelligence, you’ve probably heard the paranoid whispers that one day an army of AI robots will rise up, take over the world, and enslave the human race. That’s crazy, right? Maybe not. What if… I mean…what if? What if the …

Read More


How Batman beat Superman with brand equity

Years later, as Superman is puttering around his home in the Fortress of Solitude, he tells visitors that he’s happy and enjoys retirement. But Lois Lane, his ageless girlfriend of 70+ years, tells a different story. “He’s OK until he hears about another new Batman movie — then he gets …

Read More


Lessons on Peace and Branding from Oreo

Want to cure the divisiveness in this country? Start by finding common ground. But don’t use words. Just get the opposing sides to sit down across a table from each other. Then give them a mug of ice cold milk — and a dozen or so Oreos. Within minutes, someone …

Read More



Estée Lauder: Female Guerrilla Marketer 

Are you awed by the marketing savvy, strength, and perseverance of visionaries like Steve Jobs, Elon Musk, and Jeff Bezos? Does their commitment to building their respective brands (Apple, Tesla, and Amazon) into culture-changing powerhouses impress you? You should be impressed— considering their innovative, aggressive, unrelenting styles. Yet, if Jobs, …

Read More


Brag About Your Brand to Build More Business

Does the word “brag” in the headline above bother you?  Does the idea of “bragging” about yourself or your brand make you uncomfortable?  That’s not surprising.  Many people put bragging in the same category as the “G word” (Greed).  Neither is illegal, but many of us are of the opinion …

Read More


Do April Fools Gags Bring in Business for Brands?

If the April Fools gag works, the benefits to the brand of a well-thought out and successful April first joke are numerous. You get publicity. The brand name is mentioned in social media and around the virtual water cooler. If done right, you can increase awareness, generate interest and revenue, …

Read More


Books and Podcasts Recommended by Local Leaders

“Leadership” is an often-used word in job descriptions and the mission statements of companies and non-profit organizations. Great leadership is usually linked to the success of the organization. That’s appropriate. But many successful people will tell you that leadership goes beyond the bottom line. Leadership is also about teaching, sharing …

Read More