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ADVERTORIALS: Selling Down The Rabbit Hole

Guess what? “Hollywood’s Exotic Secret for Weight Loss” is no longer a secret. According to an article by Slimming Research Group News, there is a substance that reduces your belly, arm and back fat while you sleep! This “life-changing” substance is found in a product called Puravive. All you have …

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Influencers, X and AI…Oh My!

Imagine you finally saved up enough money to start your own small business. You spend 12-15 hours a day getting your shop ready to open. Your grand opening is exciting as friends and family stop by to see your shop. Some curious folks pop in and become customers and they …

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BOP SOCIAL DONATES CAMPAIGN TO NON-PROFIT

Thrive Mahoning Valley won a $4,000 social media campaign donated by Farris Marketing subsidy BOP SOCIAL.  BOP donated the campaign for the drawing held during WRTA’s Holiday Lights campaign kickoff event. Holiday Lights honors local non-profit organizations. PHOTO:  Farris Marketing CEO George Farris (right) presents the ceremonial check to Chris …

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Should You/Can You Sell B2B Online?

Change is difficult. Behavioral experts say it’s very natural to resist change — which may be why we drive the same way to work every day, eat at the same restaurants, and choose the same brands even when we have more choices. It may even explain why, to my wife’s …

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CHILD’S PLAY — Shaun’s Gaming Helps Children’s Hospital

Shaun Vaughan, ace animation and graphic artist at Farris Marketing is a gamer. And when he wins, so do kids at Akron Children’s Hospital. Shaun and his gamer team, Pixel Damage have just passed the $100,000 milestone over the last decade to benefit their respective, local, Children’s Miracle Network Hospitals. …

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Interview With an AI Marketing App

“Simple solutions seldom are.” said philosopher Alfred Whitehead. But that quote hasn’t stopped us from searching for simple solutions to complex problems. Small business owners are especially susceptible to the promise of a simple solution to any of the many problems that strain their limited time, talent and resources.  The …

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Christmas Miracles? Two Unlikely Comebacks

Is Santa Claus real? Bringing lots of toys to girls and boys certainly is certainly real, even if process is handled by marketers, manufacturers and retailers instead of a guy in a red suit. And two recent comebacks — an long-time marketing tradition and a much-loved retailer — have sparked …

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A Dreamer’s Guide to Marketing

A few decades ago, I was the co-founder of what was called an “advertising agency.” TV was the largest part of media budgets of clients who sold consumer goods and services. The budget was typically divided among three TV networks.  (There were only three broadcast networks at the time.) We …

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