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How Celebs and CEOs Have Disrupted the News Media

“Never pick a fight with people who buy ink by the barrel.” is a quote often attributed to Mark Twain. It’s a warning, telling us to stay on the good side of newspaper publishers. The people who ran newspapers were powerful and could make you a hero or a reprobate …

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Annual List of Top Marketing Quotes Includes Advice from Farris CEO 

Words of advice from George Farris, President/CEO of Farris Marketing, are cited in a popular annual list of the nation’s best marketing quotes.  365 Marketing Quotes to Keep You Fired Up All Year is published online each year by skyword.com, the leading content platform company for national brands such as Campbell’s …

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Jeans Makers Turn Blue as Athleisure Goes for Gold

What drives changes in fashion? Is it changing tastes, art, environment or functionality? Nope. Those are the consumer excuses for purchasing the new items. Most changes in fashion are generated by entrepreneurs who envision an opportunity. Looking back, the women and men who are the founders of some of these …

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Did the Pandemic Destroy Customer Loyalty?

Who do you picture when you hear the word “disloyal?” Benedict Arnold? He accepted 10,000 pounds sterling ($2.6 million in today’s dollars) and a commission in the British army to betray the U.S.A. How about mob boss Lenny Strollo? He broke the Omertà— the Mafia code of silence — when he turned …

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Marketing Success With Little or No Paid Media

Marketers— whether working in-house or for an agency — rarely get to determine the marketing budget for their employer or client. Oh, we suggest, we recommend, we even put together elaborate presentations to explain why paid media are necessary to achieve the strategic goals. But in the end, the amount …

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How Brand Marketing Supercharges Growth

Before Steve Jobs, there was George Westinghouse.  Westinghouse, who was from Pittsburgh, became a popular figure in the U.S. when his company was among the first to provide long-distance transmission of electricity. His firm demonstrated its expertise by lighting up an entire city — Great Barrington, Massachusetts — for the …

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Pumped Up By The Pandemic, TeleHealth is Huge/Here to Stay

In the 2002 movie “My Big Fat Greek Wedding,” the bride’s father, Gus Portokalos, would choose a word from just about every conversation and point out its Greek origin — even if it didn’t have one. “Kimono is come from Greek word himona, is mean winter. What do you wear …

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