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Blog Archive

Social Media Stats That Matter to Marketers

What do you say when your child complains about their math homework and asks, “When will I ever need to know what 2,247.67 divided by 96.7 equals — when will I ever use that?”   You probably say something like, “You won’t need to know that exact answer, but it’s helpful …

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Should You Change Your Brand Name or Logo?

“What’s in a name? That which we call a rose, by any other word would smell as sweet.” So declares Juliet in Shakespeare’s classic story of Romeo and Juliet. Juliet seems to argue that it does not matter that Romeo’s family name is Montague — the hated rivals of her …

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What Should You Post On Social Media?

“Be careful what you wish for. “ Have you heard that one before? Sure you have. If you owned or handled the marketing a small business in the 80’s or 90’s, I’ll bet you wished for a new type of media.  You wished you could reach your market someway that …

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