Owners of small businesses that sell to consumers (B2C) often express frustration about competing against national firms with big marketing budgets. But even in a small, mature market like the Youngstown-Warren region, local B2C businesses have a wealth of wallet-friendly marketing opportunities that can help succeed. Sometimes there are advantages …
QUESTION: Which of your competitors are using a sales funnel? ANSWER: The most successful ones. So, isn’t time you developed yours? A sales funnel manages the journey a potential customer takes, from first becoming aware of your product or service to making a purchase and ideally, becoming a loyal advocate. …
Good Morning Marketing Professionals, Class of 2025! This is your wake up call. It’s time for you to join the workforce full-time. You have student loans to pay back and your parents are anxious for you to move out. They need your bedroom because Dad wants a man cave and …
It doesn’t seem fair. On Mother’s Day, Mom will often get breakfast in bed, followed by gifts of jewelry, flowers, and candy. Compare that to Father’s Day. On “his” day, Dad can expect the usual set of miniature screwdrivers, a new “World’s Greatest Dad” T-Shirt and a pair of socks. …
FAQ A.K.A. FREQUENTLY ASKED QUESTIONS It all started with FAQs. At some point among the collective genius of Web site designers and strategic thinkers in many organizations, someone said, “Hey, why don’t we take the questions we get asked most and Put the answers on our website.” It was more …
We were on the campus of The Ohio State University. My friend Billy was invited to the campus by a recruiter. Several of us, his teammates went along for fun. “Wow, look at that.” said Billy. The heads of five male high school seniors turned to see a vision. A …
Creative people, myself included, are offended easily and often. Whether it’s a design, a strategy, a video concept or a tagline, if I present it and you don’t like it, my first thought is, “You must be an idiot.” I can’t be wrong about how amazing my creative idea is, …