It all started with FAQs. At some point among the collective genius of Web site designers and strategic thinkers in many organizations, someone said, “Hey, why don’t we take the questions we get asked most and out the answers on our website.” It was more than an “ah huh!” moment, …
We were on the campus of The Ohio State University. My friend Billy was invited to the campus by a recruiter. Several of us, his teammates went along for fun. “Wow, look at that.” said Billy. The heads of five male high school seniors turned to see a vision. A …
Creative people, myself included, are offended easily and often. Whether it’s a design, a strategy, a video concept or a tagline, if I present it and you don’t like it, my first thought is, “You must be an idiot.” I can’t be wrong about how amazing my creative idea is, …
