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PV Security Bolt

Farris Marketing was involved from the very beginning in the rollout of this new product developed by Fastener Technology of Akron.

Farris initiatives included:

  • initial rollout strategy
  • branding
  • development of the product logo
  • design and implementation of a dedicated website
  • a video highlighting the benefits of the new product
  • animation showing the product’s most important features
  • design of a trade show booth
  • a pocket folder and brochures
  • print ads for trade publications
  • an E-newsletter