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Solar FlexRack

Solar FlexRack is an integrated solar company that offers innovative photovoltaic (solar panel) mounting solutions and services. The company is a division of Northern States Metals, an aluminum extrusions firm founded in Connecticut in 1972.

Farris Marketing took Solar FlexRack from a virtually unknown commodity to one of the top players in the solar rack mounting market though multiple initiatives such as:

  • branding of the product line
  • sales strategy
  • a complex website with features that include an extensive project gallery and an interactive installation map
  • collateral materials such as brochures, sales sheets and installation manuals
  • scripting, directing and editing videos for both external and internal use
  • animations that demonstrate product operation
  • trade show booths
  • print ads and feature articles for trade publications
  • an ongoing series of E-newsletters sent to clients and prospects
  • local and national PR