Solar FlexRack - Farris Marketing

Solar FlexRack is an integrated solar company that offers innovative photovoltaic (solar panel) mounting solutions and services. The company is a division of Northern States Metals, an aluminum extrusions firm founded in Connecticut in 1972.

Farris Marketing took Solar FlexRack from a virtually unknown commodity to one of the top players in the solar rack mounting market though multiple initiatives such as:

branding of the product line
sales strategy
a complex website with features that include an extensive project gallery and an interactive installation map
collateral materials such as brochures, sales sheets and installation manuals
scripting, directing and editing videos for both external and internal use
animations that demonstrate product operation
trade show booths
print ads and feature articles for trade publications
an ongoing series of E-newsletters sent to clients and prospects
local and national PR