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Rooster Report

Email Campaign created for Canfield Fair

The Canfield Fair, founded in 1846, is Ohio’s largest county fair — second in size only to the Ohio State Fair in Columbus. A long-time end-of-summer tradition for residents of northeastern Ohio and western Pennsylvania, the Fair offers six days of Family, Friends, Fun and Food. Annual attendance at the Fair averages 350,000.

The Fair was a late convert to non-traditional media, but starting in 2006 under the guidance of Farris Marketing, they were brought into the modern era with a dynamic website, YouTube videos, a strong presence in social media, a mobile app and sponsorship opportunities.

This Project

The Canfield Fair Rooster Report is a custom-built email marketing campaign. The official e-newsletter of the Fair has a distribution of over 5,000 e-mail recipients.

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