The Public Library of Youngstown & Mahoning County is a longtime client of Farris Marketing. Our first challenge was to increase public awareness of the importance of the Library to the community, while also conveying that the Library today is so much more than just a place with books.
Farris’s “I Love My Library” campaign — carried out through TV spots, print materials, billboards, yard signs and more — continues to resonate with Mahoning County citizens, businesses and political officials to this day.
A further challenge came as state funding for libraries was dramatically reduced, making passage of a new property tax levy vital in order to keep Library services available and branches open. Farris Marketing’s “Keep the Light On “ campaign resulted in passage of this levy by a nearly 70% margin. A subsequent renewal levy also passed with the help of Farris.