159 Types of Marketing

Did you know that there are 159 different types of marketing? From traditional advertising like TV and direct mail to social media, geo-fencing and digital marketing — and so many more.

Take a look at the list below — but keep in mind that choosing the wrong marketing approach will cost you time, money and opportunity. Why risk it? With more than 30 years of experience, the experts at Farris Marketing will evaluate your needs and develop the right combination of marketing approaches and message styles to make your sales soar.

The Official List

As of July 10, 2019

  1. Above The Line (ATL) Marketing
  2. Account-Based Marketing
  3. Affiliate Marketing
  4. Affinity Marketing
  5. Agile Marketing
  6. Alliance Marketing
  7. Ambush Marketing
  8. Article Marketing
  9. Augmented Marketing
  10. Behavioral Marketing
  11. Below The Line (BTL) Marketing
  12. Black Hat Marketing
  13. Brand Marketing
  14. Brick And Mortar Marketing
  15. Business To Business (B2B) Marketing
  16. Business To Consumer (B2C) Marketing
  17. Business To People (B2P) Marketing
  18. Buzz Marketing
  19. Call Centre Marketing
  20. Call-To-Action Marketing
  21. Catalogue Marketing
  22. Cause Marketing
  23. Celebrity Marketing
  24. Channel Marketing
  25. Close Range Marketing
  26. Closed Loop Marketing
  27. Cloud Marketing
  28. Communal Marketing
  29. Community Marketing
  30. Computational Marketing
  31. Concentrated Marketing
  32. Consumer Marketing
  33. Content Marketing
  34. Contextual Marketing
  35. Conversational Marketing
  36. Conversion Rate Marketing
  37. Cooperative Marketing
  38. Corporate Marketing
  39. Cross Media Marketing
  40. Cultural Marketing
  41. Data Marketing
  42. Database Marketing
  43. De-Marketing
  44. Defensive Marketing
  45. Differential Marketing
  46. Digital Marketing
  47. Direct Marketing
  48. Direct Mail Marketing
  49. Disruptive Marketing
  50. Diversity Marketing
  51. Door-To-Door Marketing
  52. Drip Marketing
  53. Ecommerce Marketing
  54. Email Marketing
  55. Entrepreneurial Marketing
  56. Ethnic Marketing
  57. Evangelism Marketing
  58. Event Marketing
  59. Expeditionary Marketing
  60. Experiential Marketing
  61. Facebook Marketing
  62. Field Marketing
  63. Flanking Marketing
  64. Free Sample Marketing
  65. Freebie Marketing
  66. Geographic Marketing (Geo-Marketing)
  67. Global Marketing
  68. Goods Marketing
  69. Green Marketing
  70. Guerilla Marketing
  71. Horizontal Marketing
  72. Humanistic Marketing
  73. Inbound Marketing
  74. Influencer Marketing
  75. Informational Marketing
  76. In-Game Marketing
  77. Industrial Marketing
  78. In-Store Marketing
  79. Integrated Marketing
  80. Interactive Marketing
  81. International Marketing
  82. Internet Marketing
  83. Left-Brain Marketing
  84. Local Marketing
  85. Long Tail Marketing
  86. Loyalty Marketing
  87. Mass Marketing
  88. Mobile Marketing
  89. Multi-Level Marketing (MLM)
  90. Network Marketing
  91. Neuromarketing
  92. New Media Marketing
  93. Newsletter Marketing
  94. Next-Best-Action Marketing
  95. Niche Marketing
  96. Non-Traditional Marketing
  97. Offensive Marketing
  98. Offline Marketing
  99. One-To-One Marketing
  100. Online Marketing
  101. Organization Marketing
  102. Outbound Marketing
  103. Outdoor Marketing
  104. Out-Of-Home Marketing
  105. Partnership Marketing
  106. Performance Marketing
  107. Permission Marketing
  108. Person Marketing
  109. Personalized Marketing
  110. Persuasion Marketing
  111. Place Marketing
  112. Point-Of-Sale Marketing
  113. Post-Click Marketing
  114. Pay-Per-Click (PPC) Marketing
  115. Pr Marketing
  116. Product Marketing
  117. Promotional Marketing
  118. Proximity Marketing
  119. Pull Marketing
  120. Push Marketing
  121. Real-Time Marketing
  122. Referral Marketing
  123. Relationship Marketing
  124. Remarketing
  125. Reply Marketing
  126. Retail Marketing
  127. Reverse Marketing
  128. Risk Avoidance Marketing
  129. Scarcity Marketing
  130. Scientific Marketing
  131. Seasonal Marketing
  132. Search Marketing
  133. Self-Marketing
  134. Services Marketing
  135. Shadow Marketing
  136. Shopper Marketing
  137. Shotgun Marketing
  138. Social Marketing
  139. Social Media Marketing
  140. Sports Marketing
  141. Stealth Marketing
  142. Street Marketing
  143. Synchro Marketing
  144. Targeted Marketing
  145. Technical Marketing
  146. Telemarketing
  147. Test-Driven Marketing
  148. Time Marketing
  149. Trade Marketing
  150. Traditional Marketing
  151. Transactional Marketing
  152. Undercover Marketing
  153. User-Generated Marketing
  154. Vertical Marketing
  155. Video Marketing
  156. Viral Marketing
  157. Voice Marketing
  158. Word-Of-Mouth Marketing
  159. Youth Marketing

 


About The Author

  • Author | George Farris
George Farris is CEO and Senior Brand Coach at Farris Marketing. Email questions and comments to GFF@FarrisMarketing.com and connect with George on LinkedIn using the icons above.

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