Episode #3 in the Marketing That Makes a Difference Series, George Farris, CEO of Farris Marketing, outlines the five steps your business or non-profit can take to build a strong and sustainable organization.
Those five steps are:
1) Investigation – research and immerse
2) Innovation — develop your brand image and positioning
3) Communication – create messages that stand out, connect and cause action (ignite)
4) Demonstration – demonstrate results and demonstrate support
5) Repeat All – repeat messages to BUILD momentum, repeat this process to KEEP momentum