From an outsider’s standpoint, Store A and Store B are almost identical. They’re in the same market. They carry pretty much the same products. Their prices are just about dead even.

Store A is operated and managed in a slightly more efficient manner. You can get in and out in faster.

Nevertheless, Store B is your favorite store in the market.

How can this be?

Well, it’s because the owners and managers of Store B understand what I like to call “Touch Point” marketing.

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