From an outsider’s standpoint, Store A and Store B are almost identical. They’re in the same market. They carry pretty much the same products. Their prices are just about dead even.
Store A is operated and managed in a slightly more efficient manner. You can get in and out in faster.
Nevertheless, Store B is your favorite store in the market.
How can this be?
Well, it’s because the owners and managers of Store B understand what I like to call “Touch Point” marketing.