Marketing That Makes a Difference #14 – Succeed Using POV Presentations
Marketing is a difficult subject to explain.
Most of the concepts are invisible and require an investment of time and money. If you want your marketing plans to be understood and accepted, you need to explain them from the client’s, customer’s or boss’s POV.
That’s why we developed this easy-to-understand four step process. Viewers will see that you’ve taken their POV (point of view), presenting information in the way they would see it as making sense.