• Translate:

Re-Branding Non-Profit Organizations

Joe Shorokey, CEO of Alta Care Group joins George Farris, CEO and Senior Brand Coach at Farris Marketing, to talk about rebranding non-profit organizations and specifically — Joe’s organization — which had been known as D&E Counseling for over 40 years. They review the pros and cons of rebranding and the biggest obstacles to rebranding — including the big one — fear. Joe explains how he finally pulled the trigger on the brand name change and the positive outcomes from the change. Together, Joe and George share plenty of lessons that could be learned by other non-profits considering a brand name change or update.

Visit https://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace.

Subscribe for updates, or connect with us on social media:

Facebook – http://www.facebook.com/FarrisMarketing
LinkedIn – http://www.linkedin.com/company/farri…
Twitter – http://twitter.com/farrismarketing

About The Author

  • Author | George Farris
George Farris is CEO and Senior Brand Coach at Farris Marketing. Connect with George on LinkedIn using the icons above.