Yes, the Donald Blogs. So how hard can it be?
One of my guilty pleasures is watching Celebrity Apprentice. During the first show this season, Trump’s blog (aka web log) was promoted. One entry was titled “Trump’s Economic Survival Tips.” Some of The Donald’s “valuable” tips:
- Pay attention to…news and finance coverage….
- Absorb, assess, and then act.
- When a tsunami hits, there’s no time for procrastination.
- Realize that fear is the exact opposite of faith.
I’m not sure how any of those pearls help you survive, but who am I to argue with a billionaire?
Not Every Blog Is Good
Like every application in marketing communications, blogging is done better by some than others. Even Trump’s blog has value to some of his fans. But I’m willing to bet you can blog better than Trump.
Blogs Can Help You
Blogs are a great way to communicate with customers. Customers can ask questions and make suggestions. Happy customers will leave testimonials. Blogs expand your footprint on the internet. If your blog is linked to your website, it makes it easier for your site to be found. And blogging provides a limited, but inexpensive way to promote cultivate new prospects.
Become An Expert
Your blog can help position you as an expert in your field. Writing a blog can keep you sharp. It forces you to pay attention to what’s going on and what your customers are interested in. Business services can give some free professional advice. Pizza shops can offer recipes and gather feedback. Jewelry stores can answer questions about diamonds and estate items.
What To Blog About
Every business has something to write about. Contact us or write to email@example.com and tell me a little about your business. I’ll suggest some topics.
Get Started Now
As The Donald says,“When a tsunami hits, there’s no time for procrastination.” (Sorry, I couldn’t resist.)