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What’s Your Plan?

What’s your plan? How are going to bring your new idea or existing business to the next level? Do you know how to reach the right market? What’s your marketing strategy?

Your plan needs these key components to succeed —

(1) SOLID KNOWLEDGE OF YOUR MARKET”  You must find your best customer.  You must learn enough about them to understand exactly what they want and need. You need to know which offers they respond to, which emotional buttons must be pushed. What you need to do to keep them loyal to your brand. HOW TO AQUIRE THIS KNOWLEDGE: Assuming you already know these answers is the recipe for failure. Farris will provide critical, needed RESEARCH — primary, quantitative and qualitative to get you the answers you need to proceed confidently.

(2) BRANDING: Your branding must communicate your culture, your strengths and most importantly, your benefits.  It must help your business stand out, differentiate it from the competition and add substantial value. As you may have heard, branding is a Farris forte. Great brands grow here. We’ll show you why.

(3) TARGETED MESSAGES: Your messages must communicate the real benefits (not just features) your offer. Farris helps you develop the right message. Messages that move prospects to action. They’ll ask for more information, request an estimate, come in and buy — or just order online now. After the first purchase, we’ll help you entice customers to return and re-order.

(4) OPTIMIZED MEDIA SELECTION: Selecting the right media platforms (paid, earned and social) to reach the most/best customers and generate the greatest ROI is a big challenge. But Farris has lots of experience in that. We’ll recommend the right media selections then help you develop related web, social media and digital content and resources to generate the most response.

Farris Marketing has the latest technology AND the most experience in the market.  We know what works and what doesn’t. That’s why Great Brands Grow Here. We’ll show you how to eliminate roadblocks and obstacles that reduce sales, turn off/turn away customers.

Want help developing Your Plan?

Take a moment now to arrange a no-cost initial consultation.  Just click this link and use our CONTACT FORM, fill it out and submit.  We’ll help you make progress on Your Plan right away. ##

About The Author

  • Author | George Farris
George Farris is CEO and Senior Brand Coach at Farris Marketing. Connect with George on LinkedIn using the icons above.

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