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Blog Archive


RSI: Taking on the Big Guys — and Winning

Road Systems, Inc. (RSI) is a nationwide supplier of highway safety products — specifically, guardrail end treatments. Their major competitors are long-established corporate giants with worldwide reach and manpower. RSI retained Farris Marketing in 1999, and the combination of RSI’s product innovation and Farris’s attention-getting marketing was the formula for …

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The Marketing Plan That Kept WRTA Rolling in 2020

2020 was a challenging year, but WRTA had to keep rolling to serve the people of the Mahoning Valley. This video highlights the various marketing projects and campaigns that Farris carried out on behalf of WRTA. Despite the challenges this past year, WRTA’s messaging, service announcements and new initiatives were …

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Meridian HealthCare: from Unknown to Market Leader

Ten years ago, when they were known as Meridian Services and faced numerous challenges that were preventing growth, Meridian’s marketing-savvy CEO knew they needed some expert assistance. So Meridian retained Farris Marketing. Research conducted by Farris showed that one of Meridian’s biggest challenges was low brand awareness. In fact, most …

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New Farris-Created TV Spot Highlights Service Changes for WRTA

Farris Marketing produced an upbeat TV spot on a short deadline to help WRTA get critical service information out to riders and the public about their upcoming switch to offering only Countywide bus service. With a very short turnaround time, Farris had to think and work quickly while still maintaining …

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Two Must-Read Marketing Books

George Farris, CEO and Senior Brand Coach of Farris Marketing, reads at least one marketing or business book a week. He’ll be the first to tell you there are a lot of duds out there, and a lot of books that have very little useful or practical advice or insights …

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Rebranding Non-Profit Organizations

Joe Shorokey, CEO of Alta Care Group joins George Farris, CEO and Senior Brand Coach at Farris Marketing, to talk about rebranding non-profit organizations — and specifically, Joe’s organization, which had been known as D&E Counseling for over 40 years. They review the pros and cons of rebranding and the biggest obstacles to rebranding — …

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In Marketing, There’s No “Silver Bullet”

Marketing That Makes a Difference #27 George Farris, CEO of Farris Marketing, points out that there’s no one “silver bullet” that will magically take your marketing efforts to the next level. Instead, you need several different types of bullets in your arsenal in order to succeed. Contact us for more …

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How Did the Media Blow It?

George Farris, CEO of Farris Marketing, talks about the lessons marketing professionals can learn from the failure of the media to accurately predict the results of the 2016 Presidential Election. Visit https://www.farrismarketing.com or call 330-782-8061 for more information on how Farris can help your business stand out in the marketplace. …

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The #5BiggestMistakes in Social Media Marketing

Social Media Marketing can be a great asset to your business or nonprofit. But there are right and wrong ways to go about it. George Farris, CEO of Farris Marketing, takes about the five biggest Social Marketing mistakes — and how you can avoid making them. …

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Six Marketing Objectives You Must Achieve

As a brand coach, I usually help clients set long-term goals. And the two most important goals I can help them set are for becoming Strong and Profitable. Of course, you want a strong, sustainable brand. And of course, you need to be profitable. That makes sense. So why are organizations so unprepared when …

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Use POV Presentations to Help You Win

O’Hare Airport in Chicago is not the greatest place to give a presentation, but I was invited to speak at special event for which water utility industry professionals flew into the airport for a day of talks and then flew out. My talk was the fifth of the day (out …

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