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The Power of Care

People are attracted to businesses and organizations that care THE POWER OF PRAYER It was 5 a.m. in Los Angeles when I checked out of my hotel, got in a cab and headed to LAX for my flight home. The driver, Emanuel, was from East Africa and came here six …

Put Some Show Business in Your Business

STARS ON HOLLYWOOD BLVD You know the Walk of Fame in Hollywood? Beatles followers will be glad to know that Ringo finally got his star recently. And they’re moving the scattered Fab Four next to each other. But I digress. I was in Los Angeles recently attending the Solar Power International …

Features B2B Websites Need (and Ones They Don’t)

Does a manufacturer need video? Does a service company need to be on Facebook? We work with many business-to-business firms (B2B) that struggle with what to do with their websites. One thing is for sure: B2B websites are sales magnets. Nearly eight out of ten prospects visit your website before …

A Profile of Your Customer*

“I’m a modern man, a man for the millennium. Digital and smoke free. A diversified multi-cultural, post-modern deconstruction that is anatomically and ecologically incorrect. I’ve been uplinked and downloaded, inputted and outsourced, I know the upside of downsizing, I know the downside of upgrading. I’m a high-tech low life. A …

Practice What You Preach or Change the Speech

A local hospital, a state rep and an oil company need to learn this DO AS I SAY The worst direction a parent can ever give a child is “Do as I say, not as I do.” In other words, if Dad tells the teenagers not to drink or smoke, …

Nine Rules for a Successful Trade Show

THEY’RE BACK Trade shows are making a comeback. Companies are starting to get back out there and display their products and services. Others are sending people to go and learn about what is offered. As much as trade shows have been maligned in recent years (due in part to the …

Successful Marketing: Know What You Can’t Do

You’ve probably heard the famous Serenity Prayer: “God grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” GOOD MARKETING ADVICE While this prayer brings peace of mind to many suffering souls including me, …

Adapt…or Die Not Trying

Business models that seemed ideal just a decade ago are obsolete. Don’t wait until it’s too late to make a change. Not many people like change. Most naturally resist it until there is no choice — and then only change as much as they need to in order to survive. …