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Ownership Makes Celebrity Endorsements Stronger

Celebrity endorsements have been on the rise since Hall of Fame baseball player Babe Ruth began promoting “Babe Ruth Underwear” and “Ruth’s Home Run” chocolate in 1927. In the last 10 years or so, TV and movie stars have jumped on the bandwagon that used to be reserved only for …

So, You Want to Star in Your TV Spots and YouTube Videos

You have a great idea for the content of a YouTube series that could boost your business. Or maybe your business and budget are suited for the mass market and you’re planning a TV advertising campaign. Who better to get across your message than you? Your spouse and kids think …

Same Marketing Mistakes Made with Big and Small Budgets

Marketing is marketing. The same principles apply no matter what the budget. You need to understand your audience, target the most likely prospects, use the right media to do so, and develop a message that will stand out and connect with prospects. If you’re using direct marketing, you’re trying to …

Should You Be Using Branding or Direct Marketing?

What type of marketing are you currently using — branding or direct marketing? Which should you be using? They both get results, so first decide upon the result you want. If you want to change the culture, or create an image or a favorable impression that may lead to a …

Marketing When the Owner Is the Only Employee

It’s hard to imagine the economic power of small businesses in America because they are…well, ”small.” Individually, they don’t attract much attention. But day after day, small businesses represent the fulfillment of dreams, income for their founders and a big part of our economy. When President Trump issued a proclamation …

Farris Creates New TV Campaign for the Public Library

A new TV spot campaign called “Voices of the Valley” has been created by Farris Marketing on behalf of The Public Library of Youngstown & Mahoning County. In each 15-second spot, individuals of many ages and from many different walks of life explain how they use the Library and how it …

159 Types of Marketing

Did you know that there are 159 different types of marketing? From traditional advertising like TV and direct mail to social media, geo-fencing and digital marketing — and so many more. Take a look at the list below — but keep in mind that choosing the wrong marketing approach will …

Generating Ideas for Your Social Media and Digital Marketing

Imagine you’ve come up with a social media or digital marketing idea that gets your company’s customers really engaged. Followers are liking and sharing your posts, and sales are surging. Suddenly, you’re a hero. The boss has you make a presentation to the board of directors. Your presentation is sharp, …