Mike McKay and Joe Kuzma of Farris Marketing planning social media strategy with Dean Soroka, HR Director and head of social media at Western Reserve Transit Authority. Farris Marketing provides content and technique training for clients as part of website and social media site development. …
Ask the next guy you see what color underwear he’s wearing. You’d better make that the next guy who you actually know — so it’s a little less awkward. Don’t let the guy check, just tell him to make his best guess. Even ten years ago, assuming you got past …
I’m a rat — a big, fat rat. My whiskers are twitching, my beady black eyes are focused and my leathery gray tail is curled up under me. Right now, I’m excited because I smell something. I think it’s cheese. Oh, I want that cheese so bad. I wish I …
The Marriott in downtown Tampa seemed to be mocking me. “Really? You’re wearing a suit and tie in August? In the land of shorts and flip-flops?” Ignoring the implied insult, I walked toward the front door, heat waves coming up from the paved parking lot. It was so humid that …
Most of the stuff you own is stuff you don’t need. Let me repeat that. Most of the stuff you own is stuff you don’t need. I’m talking like 70% of your stuff. You don’t need it now — and probably never did. In fact, most of us could throw …
Joe Shorokey, CEO of Alta Care Group joins George Farris, CEO and Senior Brand Coach at Farris Marketing, to talk about rebranding non-profit organizations — and specifically, Joe’s organization, which had been known as D&E Counseling for over 40 years. They review the pros and cons of rebranding and the biggest obstacles to rebranding — …
Farris Marketing was retained by the Western Reserve Transit Authority (WRTA), the public transit authority for Mahoning County and the City of Youngstown, to develop and implement a new branding and ridership campaign. “Every day, 5,000 county residents use our service. Yet so many more need it and don’t use …
Faster than streaming video. More powerful than a Donald Trump Tweet. Able to leap annual sales records in a single weekend. Look! Up in the sky. It’s a drone. A boosted Facebook post. Wait… It’s Superhero Marketing! Yes, it’s Superhero Marketing, strange visitor from another planet who came to earth …
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