We’ve been marketing consultants for many top companies and non-profit organizations for 30+ years. Very early on, it became clear to us that — when you strip it down and really examine it — there are really three key components to achieving and sustaining real success with your marketing efforts. …
Tell the truth… did you look at the photo of the puppy that accompanies this column before you started reading it? You were probably saying to yourself, “Aww… what a cute puppy.” Some of you bonafide (pun intended) canine lovers were probably using baby talk, and mentally communicating with the …
From an outsider’s standpoint, Store A and Store B are almost identical. They’re in the same market. They carry pretty much the same products. Their prices are just about dead even. Store A is operated and managed in a slightly more efficient manner. You can get in and out in …
D&E Counseling Center has been providing services to Mahoning Valley children and teens and their families since 1970. In July 2015, D&E assumed the administration of the Head Start/Early Head Start program for Mahoning County. It became clear that the agency needed a new name that would encompass all of its …
Since 2008, the Western Reserve Port Authority (WRPA) has had a division devoted to promoting growth and economic development in the region. However, all of that division’s work was done under the banner of WRPA. Farris Marketing recommended that this division have its own identity, including a name that better …
It was bound to happen. I’ve become an accidental plagiarist. I have read and heard so many sayings, quotes, opinions and advice about marketing and related subjects like art, writing, technology and creativity, I can’t recall who said most of them. So I often catch myself quoting them and introducing …
Ten or fifteen years ago, when I wanted to buy a washer and dryer, I’d walk into someplace like Sears and ask the salesman which set most customers preferred, and which one model most customers said had the least problems. The salesman would scratch his chin or the side of …
Advertising and Marketing has always had a love/hate relationship with rules. In the hit TV series Mad Men, the star character Don Draper says, “What you call love was invented by guys like me, to sell nylons. You’re born alone and you die alone and this world just drops a …
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