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Successful Marketing: Know What You Can’t Do

You’ve probably heard the famous Serenity Prayer: “God grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” GOOD MARKETING ADVICE While this prayer brings peace of mind to many suffering souls including me, …

Adapt…or Die Not Trying

Business models that seemed ideal just a decade ago are obsolete. Don’t wait until it’s too late to make a change. Not many people like change. Most naturally resist it until there is no choice — and then only change as much as they need to in order to survive. …

Presidential-Style PR

I attended President Obama’s visit to V&M Star Steel last week as part of a project we’re working on for the expanding plant. Although the President was, as usual, a terrific orator — it was the White House organization and “travel team” that impressed me from a marketing perspective. IT’S …

What’s So Special About FREE?

IT GETS YOUR ATTENTION It’s kind of like being on vacation with your wife and stumbling upon a topless beach. Even if you have no interest, you gotta look when you see the word FREE. WHY DOES FREE STILL WORK? Nothing has been more overused in ads than the word …

20 Things Research Will Tell You. Two Things It Won’t.

If you don’t conduct research, if you don’t ask the “dumb” questions…YOU are dumb. Ordinary organizations don’t ask the questions they should be asking. Why? Because they believe they already know the answers, or the answers are not important, or it’s too difficult to get answers, or it’s too expensive. …

The Clendenin Combination Theory

I was on the therapy table of my favorite chiropractor, Dr. John Clendenin. He was helping me with an injury I sustained during one of my athletic “misadventures.” This kind of injury is common among males who get older but never actually grow up. One of my vertebrae was out of …

The Message Is Still the Master

MEDIA SCHMEDIAI’m as guilty as any communicator out there. Everyone is all lathered up about Social Media, WOM (Word of Mouth) and other buzz-word/new techie tools of the day. All the focus is on MEDIA. Somewhere along the line, marketers have forgotten that the MOST IMPORTANT element in a campaign …

Your Website Will Rock, Your Business Will Roll

Big Shot Beat Down So I’m showing a prospective client some streaming video on a website we built. “That’s cool,” she says. “Who built the website?” Ha ha…we did, of course. “You build websites?” she asks. I stare. I’m shocked. For once in my life, I’m speechless. She beat down …