One of the most insightful adages in marketing is “different is better than new.” This holds true not only for products and services but also for company branding. The term “new” often garners less attention than “different.” Interestingly, this concept also applies to college athletic mascots. I reflected on this …
Fulfillment and Fun Marketing is one of the few professional fields where you get to combine your creative passions with serious business strategy. A major reason people jump into marketing is simple: they genuinely enjoy the work. This deep, internal drive—called “intrinsic motivation”—means you do the job because the activity …
Remember when “going viral” was the most popular marketing buzzword? Then it was “Pain Points,” and eventually, we all hopped on the “Customer Journey” train. There seems to be no end to the list of buzzwords marketers must keep up with just to sound like they know which end of …
Owners of small businesses that sell to consumers (B2C) often express frustration about competing against national firms with big marketing budgets. But even in a small, mature market like the Youngstown-Warren region, local B2C businesses have a wealth of wallet-friendly marketing opportunities that can help succeed. Sometimes there are advantages …
QUESTION: Which of your competitors are using a sales funnel? ANSWER: The most successful ones. So, isn’t time you developed yours? A sales funnel manages the journey a potential customer takes, from first becoming aware of your product or service to making a purchase and ideally, becoming a loyal advocate. …
Good Morning Marketing Professionals, Class of 2025! This is your wake up call. It’s time for you to join the workforce full-time. You have student loans to pay back and your parents are anxious for you to move out. They need your bedroom because Dad wants a man cave and …
It doesn’t seem fair. On Mother’s Day, Mom will often get breakfast in bed, followed by gifts of jewelry, flowers, and candy. Compare that to Father’s Day. On “his” day, Dad can expect the usual set of miniature screwdrivers, a new “World’s Greatest Dad” T-Shirt and a pair of socks. …
FAQ A.K.A. FREQUENTLY ASKED QUESTIONS It all started with FAQs. At some point among the collective genius of Web site designers and strategic thinkers in many organizations, someone said, “Hey, why don’t we take the questions we get asked most and Put the answers on our website.” It was more …
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