QUESTION: Which of your competitors are using a sales funnel? ANSWER: The most successful ones. So, isn’t time you developed yours? A sales funnel manages the journey a potential customer takes, from first becoming aware of your product or service to making a purchase and ideally, becoming a loyal advocate. …
Good Morning Marketing Professionals, Class of 2025! This is your wake up call. It’s time for you to join the workforce full-time. You have student loans to pay back and your parents are anxious for you to move out. They need your bedroom because Dad wants a man cave and …
It doesn’t seem fair. On Mother’s Day, Mom will often get breakfast in bed, followed by gifts of jewelry, flowers, and candy. Compare that to Father’s Day. On “his” day, Dad can expect the usual set of miniature screwdrivers, a new “World’s Greatest Dad” T-Shirt and a pair of socks. …
FAQ A.K.A. FREQUENTLY ASKED QUESTIONS It all started with FAQs. At some point among the collective genius of Web site designers and strategic thinkers in many organizations, someone said, “Hey, why don’t we take the questions we get asked most and Put the answers on our website.” It was more …
We were on the campus of The Ohio State University. My friend Billy was invited to the campus by a recruiter. Several of us, his teammates went along for fun. “Wow, look at that.” said Billy. The heads of five male high school seniors turned to see a vision. A …
Creative people, myself included, are offended easily and often. Whether it’s a design, a strategy, a video concept or a tagline, if I present it and you don’t like it, my first thought is, “You must be an idiot.” I can’t be wrong about how amazing my creative idea is, …
Taglines can be quite effective for your company or non-profit. They help you stand out from competitors. Often they are more memorable than the brand’s name but they can increase brand awareness and recognition. Taglines position you, helping the audience understand how or what they should think about your organization …
Many service businesses, especially NEW, and unique SERVICE businesses, have trouble branding and positioning themselves. If the target market doesn’t understand what your business does or offers, it’s a real challenge to grow. Take marketing, for example. Ask 10 people to define or describe “professional marketing services,” and you’ll get …
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