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Movie Theaters: Back From the Dead?

“The reports of my death are greatly exaggerated,” is a quote often attributed to author Mark Twain when told about rumors that he was gravely ill and died while on a speaking tour. A similar exaggeration may have been applied to the movie theater industry during the COVID 19 pandemic. …

Will Autonomous Cars Bring Back Burma-Shave Signs?

Imagine you’re in your autonomous vehicle on a trip to Cleveland from Youngstown, Ohio — roughly an hour and a half journey. That’s 90 minutes of solitude that give you — the veteran of driving your own car for decades — free time you never had before. Once on the …

What’s Your Dream?

What’s your dream? How are going to bring your new idea or existing business to the next level? What is your plan to help you reach your vision? You need a proven strategy to be successful — a strategy that includes these key components — (1) SOLID KNOWLEDGE OF YOUR …

Local Small Business Gets A Lift…And Gives One.

Imagine you’re the owner of a small business attending an event with lots of other small business owners. Most of them, you’ve never met. It’s a diverse group of people: male and female, old and young, black and white. Their businesses are diverse too: bakery, craft & hobby, shoe store, …

What’s Your Strategy?

What’s your strategy? How are going to bring your new idea or existing business to the next level? Do you know how to reach the right market? What’s your plan? Your strategy needs these key components to succeed — (1) SOLID KNOWLEDGE OF YOUR MARKET You must identify your best customer. …

What’s Your Plan?

What’s your plan? How are going to bring your new idea or existing business to the next level? Do you know how to reach the right market? What’s your marketing strategy? Your plan needs these key components to succeed — (1) SOLID KNOWLEDGE OF YOUR MARKET” You must find your best …

Mascot Marketing & The Great Sausage Race

Four friends head to Miller Park in Milwaukee to see a Brewers baseball game. They have a lot in common — each is over 7-ft tall and made of pork. There’s Brett Wurst the Bratwurst, Stosh the Polish Sausage, Guido the Italian Sausage, and Frankie Furter the Hot Dog. They …

The Marketing Power of Free Time

When you come across news about the development of autonomous vehicles, what’s your first thought? If you’re like most people, your first thought is probably a question— “Why do we need autonomous vehicles?” Companies in that category may tell you the key benefit of their end product comes down to …