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The Power of Negative Thinking

Show ’em the down side — and sell more WE DON’T LIKE CHANGE Most humans avoid change. We only change when we must. When we do change, we change as little as possible.For example, let’s say you love pizza and wings. But every pair of pants you own is so …

Which Dog Catches the Rabbit?

FOCUS can be your most effective marketing tool Former head coach Sam Rutigliano was asked why his Kardiac Kids were one of the most successful Browns teams ever — even though they didn’t have the most skilled players. I heard him tell this story at the Valley Impact Awards. BLUE …

Zen and the Art of Lawn Maintenance

TO FIND ANSWERS, SEEK ACTION In the past few weeks, we’ve worked on some challenging projects at Farris — helping people make tough decisions and get their messages out.An Austintown healthcare pioneer retired from a business he had built and loved. In doing so, six beloved employees had to be …

Can a Community Create a New Brand?

BOARDMAN RESIDENTS AND BUSINESSES ARE GOING TO TRY“A Nice Place to Call Home” proclaim the signs entering Boardman Township. “A traffic nightmare,” proclaim some holiday shoppers. “You must have a location there,” say most retailers. “The Valley’s new center of healthcare,” say medical experts. So which is it? What captures …

Marketing During the Meltdown

It’s quiet. Chilly. And still kind of dark. Most of the Valley is still asleep. But I’m at Mill Creek Park sipping the last of my wonderful hot coffee and getting ready to run one of the trails around the lake. I know the next 10 or 12 hours will …

How the 163-Year-Old Canfield Fair Is Connecting With Young People

“I remember when my friend ate 30 caramel apples at the Fair.” said Matt Baird. “Has to be a record.” Well, that would have been a sight to see (OK, at least until the friend got sick) — but it took place many years ago, and the only people who …

Accelerate Your Business with Ultimate eMarketing

YOU NEED SOMETHING NEW Let’s face it, we all do. You have the same website for years and even if you update it, so what? If you want people coming back and buying pro-ducts or services from you, you have to give them a reason to come back. You also …

Partnership Marketing Minimizes Risk, Maximizes Reward

MARKETING TO SIMILAR MARKETS? Go to a home and garden show, and you’ll see landscaping firms right next to window replacement companies. Go to a church festival and you’ll see sausage sandwich trailers next to ice cream trailers. Go to the mall and…well, you get the idea. These are examples …