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11 Things You Can Do to Help Make 2011 a Successful Year

No one can do everything, but everyone can do something to improve their marketing, their community and their lives. Here are eleven things you can do to help make Twenty-Eleven a successful year. 1. ATTEND BRAND CAMP. Meet three times with key staffers to discuss your brand and your position …

Imagine Marketing at the First Christmas

Something our pastor said at Christmas Eve services this year inspired me and got me thinking about what it would have been like working in marketing and PR at the FIRST Christmas. I imagine it would have gone something like this… Bethlehem — the year Zero. I’m working in this …

A Tale of a Tower and a Toonie

Branding Brought to New Heights I’m writing this from my room on the 17th floor of the InterContinental Hotel in downtown Toronto, Ontario, Canada. Directly out my window is the famous but somewhat dated CN Tower. VISUALLY BRANDING A COUNTRY The CN Tower, which opened in 1976, is a communications …

Take Your Turkey and Stuff It

Being thankful is not enough — get your giblets going TOILET SEAT COVERS That’s how I knew Thanksgiving is coming. You see, we usually host the extended family Turkey Day dinner at our house. My wife plans for days and works for hours cooking a fantastic meal, which we devour …

The Power of Care

People are attracted to businesses and organizations that care THE POWER OF PRAYER It was 5 a.m. in Los Angeles when I checked out of my hotel, got in a cab and headed to LAX for my flight home. The driver, Emanuel, was from East Africa and came here six …

Put Some Show Business in Your Business

STARS ON HOLLYWOOD BLVD You know the Walk of Fame in Hollywood? Beatles followers will be glad to know that Ringo finally got his star recently. And they’re moving the scattered Fab Four next to each other. But I digress. I was in Los Angeles recently attending the Solar Power International …

Features B2B Websites Need (and Ones They Don’t)

Does a manufacturer need video? Does a service company need to be on Facebook? We work with many business-to-business firms (B2B) that struggle with what to do with their websites. One thing is for sure: B2B websites are sales magnets. Nearly eight out of ten prospects visit your website before …

A Profile of Your Customer*

“I’m a modern man, a man for the millennium. Digital and smoke free. A diversified multi-cultural, post-modern deconstruction that is anatomically and ecologically incorrect. I’ve been uplinked and downloaded, inputted and outsourced, I know the upside of downsizing, I know the downside of upgrading. I’m a high-tech low life. A …