It’s quiet. Chilly. And still kind of dark. Most of the Valley is still asleep. But I’m at Mill Creek Park sipping the last of my wonderful hot coffee and getting ready to run one of the trails around the lake. I know the next 10 or 12 hours will …
“I remember when my friend ate 30 caramel apples at the Fair.” said Matt Baird. “Has to be a record.” Well, that would have been a sight to see (OK, at least until the friend got sick) — but it took place many years ago, and the only people who …
YOU NEED SOMETHING NEW Let’s face it, we all do. You have the same website for years and even if you update it, so what? If you want people coming back and buying pro-ducts or services from you, you have to give them a reason to come back. You also …
MARKETING TO SIMILAR MARKETS? Go to a home and garden show, and you’ll see landscaping firms right next to window replacement companies. Go to a church festival and you’ll see sausage sandwich trailers next to ice cream trailers. Go to the mall and…well, you get the idea. These are examples …
Green, like hope, is not a good marketing strategy (yet).Joe Bananas and I were staying at a hotel near Chicago. We’d just come back from a golf outing reunion with our high school football team. Neither of us golf, so we played demolition derby with the golf carts while our …
It was 1985. My sales territory was the Yukon-Kuskokwim delta in western Alaska, along the Kuskokwim River. The Yupik people — commonly referred to as Eskimos — were my prospects. For centuries, they had built igloos with square blocks of ice, formed with crude wooden boxes. I was selling a …
American Idol uses the proven strategy of getting customers.Me and Joe Bananas were sitting in a booth at the MVR restaurant, eating some stuffed hot peppers and waiting for our pasta dinners. The TVs on the walls usually carry sports only, but this night, American Idol was on about half …
OUR CUSTOMERS ARE DIFFERENT “They don’t respond to the same things other people do,” said my new client Henry. Henry’s firm sells maintenance services to malls and industrial plants. “How are they different?” I asked. “They’re a different breed,” he replied, as if mall managers were misunderstood loners. To be …
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